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Everything you need to know about Gift Cards

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Apple's gift card: our Expert Opinion

Apple. A name that resonates with innovation, elegance, and perfection.Whether admired or criticized, Apple leaves no one indifferent. Its journey—marked by brilliant successes and complex challenges—continues to captivate. But what about its gift card program? Does it live up to the company’s ambitions? Is consumer demand truly there?

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Gift cards: shifting consumer behaviors and new strategic opportunities

Gift cards are no longer just store credit. They’ve evolved into a strategic asset—shaping consumer behavior and embedding themselves in retail marketing strategies. In 2024, their usage is undergoing a major transformation, driven by digital adoption, the rise of “self-use,” and the growing impact of the B2B market.

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The omnichannel gift card: a strategic growth lever for retail brands

With 40% of gift cards purchased online and 60% in-store, it’s essential that consumers can redeem them freely—regardless of where they were bought. But expectations are rising: 54.5% of consumers now demand that gift cards be usable both in-store and online. Adapting to this demand is crucial for maximizing sales opportunities.

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Steam's gift card: our Expert Opinion

Today, we’re diving into the world of Steam, one of the most popular and influential video game platforms in the world. It’s no surprise, then, that Steam gift cards are among the most searched-for digital products online, with thirty thousand monthly searches and up to one hundred thousand in December alone.

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What is the current situation of the gift card market in 2024?

The global gift card market continues its strong growth, reaching an estimated $534.4 billion in 2023, with projections set to hit $607 billion by 2032, representing an average annual growth rate of 7.7%.

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Customer experience

The state of e-commerce in the U.S., U.K., France, Germany, and Belgium in 2024: the latest figures

E-commerce continues to grow at a steady pace across the world’s major economies, driven by shifting consumer behaviors, digital transformation, and emerging technologies such as artificial intelligence and social commerce.In the United States, United Kingdom, France, Germany, and Belgium, trends vary based on local economic dynamics, consumer preferences, and regulatory changes. This article provides an in-depth analysis of the e-commerce landscape in these five countries, backed by the latest data and key market insights.

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Insights gift card

How will the gift card evolve over the next few years?

Despite economic uncertainty, the gift card market continues to grow at a steady pace. Driven by digitalization and the increasing adoption of e-gift cards, the segment is experiencing an average annual growth rate of 7.7% and is expected to reach $607 billion by 2032.Far beyond a simple transactional tool, gift cards are becoming a strategic asset for brand

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What are the different types of gift card customers?

 The gift card market is constantly evolving, driven by a diverse range of buyers with distinct purchasing behaviors. From impulsive shoppers to meticulous planners, and pragmatic consumers looking for simplicity, each profile has unique expectations and motivations.

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Security and specificities

How much revenue does a digital gift card actually generate?

Far more than just a prepaid payment method, gift cards have become a strategic economic lever for retailers. They generate immediate revenue, enhance customer acquisition and retention, and improve cash flow. Through various financial mechanisms, gift cards help optimize working capital, increase average order value, and attract new consumer segments.

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and delight your customers?

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