our mission at Buybox
Co-building a more efficient customer acquisition channel with the most beautiful brands
At Buybox, we believe that the gift card is essential for brands that want to have a profitable acquisition and loyalty channel while mastering their end-to-end customer knowledge.
The Buybox Story
Buybox is a fintech from Toulouse that was founded in 2010.
It has its roots in social payment, at the time of jackpots and online multi-party purchases, with the idea of re-enchanting payments.
In 2015, faced with the adoption of social payment still in its infancy, Buybox decided to take a strategic turn by focusing on the digital gift card. Straight from the United States, Buybox is convinced that the e-gift card, with its flagship multi-party jackpot feature, can find its market in France.
To give itself every chance, buybox is developing a plug and play SaaS solution, to facilitate the implementation of a complex project at the beginning.
Barely a few months after the release of the solution, Buybox signed its first customers who were part of the top e-commerce France.
Always looking for new areas of growth, a course dedicated to professionals was created 3 years later, quickly followed by the signing of new major brands (GL, Sephora and Leclerc).
Buybox is rapidly following the path of Europe and is completing its customer portfolio.
And in 2019, Buybox embarked on the big multicast boom and created the largest network in Europe with more than 80 distributors and partner retailers ready to distribute brand gift cards.
Success is there. The team moved, 2 years later, to larger offices, to welcome new recruits and continue its growth calmly.
At the same time, the solutions are adopted by more than 150 brands and the business volume exceeds 200 million euros.
In 2024, Buybox took a key step by obtaining ISO 27001 certification, recognizing the level of requirement and maturity of its information security management system, an essential milestone for a fintech operating at the heart of payments.
In 2026, Buybox reaches a strategic milestone by obtaining its Payment Institution licence from the ACPR. This evolution positions Buybox as a trusted partner for brands, securing their operations and helping them meet the challenges of a constantly evolving market.
At the same time, Buybox solutions are adopted by more than 400 international brands and over 140 distribution and reseller partners, with cumulative business volume exceeding €1 billion.The journey is only just beginning...
Our values
Benevolence
We believe that mutual respect and constant support between colleagues cultivate a positive and fulfilling work environment, allowing everyone to thrive and succeed.
Agility
We adapt quickly to changes, embrace innovation, and are always ready to take on new challenges to stay at the forefront of our industry and satisfy our customers.
Innovation
We encourage creativity and initiative, constantly seeking to improve our products, services and processes to exceed customer expectations and remain market leaders.
Valorization
We value talent, determination, and commitment, and strive to provide professional development opportunities to help each member of our team reach their full potential.
Transparency
We believe in open and honest communication, both internally and with our customers and partners, thus ensuring solid and lasting relationships based on mutual trust.
Accompaniment
We are committed to providing personalized support and quality assistance at every stage, ensuring the satisfaction of our customers and the success of their projects.
security
We fully assume our role in securing financial transactions, by respecting and anticipating regulatory changes to best protect our customers and partners.
Responsibility
We fully assume our role in securing financial transactions, by respecting and anticipating regulatory changes to best protect our customers and partners.
Our commitments
As part of the development of our CSR policy, Buybox is committed to limiting its daily waste production and to promoting its recovery and recycling. To do this, we have implemented corporate recycling by using an eco-company from Toulouse: Easytri.
It takes care of the installation of waste collection points in companies and the recovery of waste, to sort it into approved channels. Thanks to this action, we have proudly obtained the Easytri certification.
The CEO of Buybox, Aria Ardalan, is also committed by joining the Imagine and Reforest'Action collective, which brings together leaders around a common conviction: the importance of engaging in the global reforestation project in order to restore ecosystems and protect biodiversity by financing various projects: planting, forest regeneration, preservation of biodiversity.
Finally, in 2021, Buybox obtained silver certification from Ecovadis, a global organization for corporate CSR ratings.
Security and transparency guaranteed
A trusted partner supervised by the ACPR
Since 2026, Buybox has been a Payment Institution authorised by the ACPR, the French Prudential Supervision and Resolution Authority. This licence demonstrates that our services operate within a strict regulatory framework, helping secure your financial flows and strengthen transparency across every operation.
ISO 27001-certified security
Buybox protects your data and transactions through ISO 27001 certification. This international standard recognises the rigorous processes we have implemented to prevent cyber threats and ensure robust information security management.
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