Gift Card Expert
The training program that turns your gift card into a powerful growth engine
A complete program to unlock the full potential of gift cards
This training will show you how a service often seen as secondary can generate 7–10% of your annual revenue and become one of your most profitable acquisition and loyalty channels.
Module 1. Introduction to Gift Cards
Lay the groundwork to fully understand the gift card market. You’ll explore the strategic benefits of physical vs. digital formats and key use cases in both retail and e-commerce — with a focus on B2C and B2B adoption trends.
Master the fundamentals and formats of gift cards
Align the right format (physical or digital) with your business strategy
Analyze how B2C and B2B usage is evolving in retail and e-commerce
Module 2. Setting Up Your Gift Card Program
Step-by-step guidance on building a high-performing gift card program. You’ll cover the essential tech, legal, and accounting aspects needed to integrate gift cards as a secure and compliant payment method.
Set clear goals to maximize program impact
Weigh internal vs. external solutions based on your needs
Understand the technical, legal, fiscal, and accounting foundations for compliance and scalability
Module 3. The 3 Core Pillars of Gift Card Strategy
Dive deep into the 3 essential pillars of a successful program: consumer sales, B2B distribution, and strategic channel management. From configuration and UX to partner ecosystems — we leave nothing to chance.
Choose the right formats and channels for both consumers and corporate buyers
Work with aggregators and distributors while managing margins, commissions, and legal obligations
Build a holistic, long-term growth strategy
Module 4. Operating & Optimizing a Gift Card Program
Get the tools to drive consistent performance using data and strategic reporting. This module also provides robust risk management solutions, with a strong focus on fraud prevention and digital security.
Build a structured reporting framework with relevant KPIs
Implement fraud prevention systems adapted to gift cards
Select and manage suppliers strategically to ensure quality, transparency, and cost control