Gift Card Expert

The training program that turns your gift card into a powerful growth engine

Who is it for?
E-commerce, retail and marketing professionals
Level
Beginner to advanced
Format
4 modules · 22 hours
Support
Quizzes · Certification

A complete program to unlock the full potential of gift cards

This training will show you how a service often seen as secondary can generate 7–10% of your annual revenue and become one of your most profitable acquisition and loyalty channels.

2H

Module 1. Introduction to Gift Cards

Lay the groundwork to fully understand the gift card market. You’ll explore the strategic benefits of physical vs. digital formats and key use cases in both retail and e-commerce — with a focus on B2C and B2B adoption trends.

Key Learnings & Outputs :
  • Master the fundamentals and formats of gift cards

  • Align the right format (physical or digital) with your business strategy

  • Analyze how B2C and B2B usage is evolving in retail and e-commerce

6H

Module 2. Setting Up Your Gift Card Program

Step-by-step guidance on building a high-performing gift card program. You’ll cover the essential tech, legal, and accounting aspects needed to integrate gift cards as a secure and compliant payment method.

Key Learnings & Outputs :
  • Set clear goals to maximize program impact

  • Weigh internal vs. external solutions based on your needs

  • Understand the technical, legal, fiscal, and accounting foundations for compliance and scalability

9H

Module 3. The 3 Core Pillars of Gift Card Strategy

Dive deep into the 3 essential pillars of a successful program: consumer sales, B2B distribution, and strategic channel management. From configuration and UX to partner ecosystems — we leave nothing to chance.

Key Learnings & Outputs :
  • Choose the right formats and channels for both consumers and corporate buyers

  • Work with aggregators and distributors while managing margins, commissions, and legal obligations

  • Build a holistic, long-term growth strategy

4H

Module 4. Operating & Optimizing a Gift Card Program

Get the tools to drive consistent performance using data and strategic reporting. This module also provides robust risk management solutions, with a strong focus on fraud prevention and digital security.

Key Learnings & Outputs :
  • Build a structured reporting framework with relevant KPIs

  • Implement fraud prevention systems adapted to gift cards

  • Select and manage suppliers strategically to ensure quality, transparency, and cost control

Ready to become a Gift Card Expert?