Everything you need to know about Gift Cards

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Insights gift card

Is the Gift Card the Most Underused Growth Lever for Brands?

Acquisition, fidélisation, panier moyen, omnicanalité : découvrez pourquoi la carte cadeau mérite d’être pilotée comme un véritable levier de croissance.

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Insights gift card

Everything you need to know about gift card processors

Today, an increasing number of brands run their gift card program, either digital, physical, or both. This service allows customers to gift a brand voucher or for third-party retailers to expand their product range.

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Insights gift card

Everything you need to know about the gift card aggregator

Many players are involved in your brand’s gift card program. Today, we will be looking at B2B aggregators. The B2B segment refers to all the professional third-party players who wish to purchase your gift card. When it comes to multicasting, third-party players are retailers who are looking to expand their catalogues. They buy gift cards from your brand and resell them to their end customers.

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Insights gift card

Carte cadeau Promod : notre avis d'expert

Carte cadeau Promod : découvrez les forces du programme, ses axes d’amélioration et son potentiel en e-commerce, distribution B2B, fidélisation et branded currency.

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Insights gift card

What is a platform provider in gift card programs?

We find the platform provider in the network of service providers for branded gift card programs (aggregator, processor, etc.).

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Customer experience

What is incentive marketing?

Incentive marketing (or consumer incentive) is a method used in marketing to achieve an objective. An incentive is a gift (promotional code, discount rate, gift card, digital gift, physical gift) or money a brand offers to a target or a customer to encourage a specific behaviour.

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Insights gift card

What is a gift card reseller and what are the benefits for a brand?

A brand that wants to develop its gift card program has several options. The first is to provide a gift card service to its B2C customers. The second is to offer its gift card to B2B customers (works councils or companies as part of an incentive program or an employee grant). To enlarge the B2B segment, it can decide to open its gift card to third-party resellers: the distributors.

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Customer experience

What is an annual incentive plan?

It’s important for companies to carefully design and implement a B2B incentive plan that aligns with their objectives and the needs of their employees. Companies can foster motivation and engagement among their workforce by effectively utilising rewards and challenges.

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