Everything you need to know about Gift Cards

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Security and specificities

Taxation of gift cards as rewards in Europe

With the multiplication of incentive programs, gift cards are increasingly used as company rewards. Companies no longer hesitate to mark the different moments of the year with them as they are appreciated by employees, especially since the law encourages this type of action in France if a certain level is not exceeded.

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IKEA Gift Card: Our Expert Opinion

‍IKEA, fondée en 1943, s'est imposée comme un leader mondial de l'ameublement, alliant design accessible, durabilité et innovation. Maintenant voyons ce qui se passe du côté de son programme carte cadeau, qui est le premier en termes de recherche pour la verticale mobilier, et dans le top 10 en général.

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SHEIN Gift Card : Our Expert Opinion

Today, we explore the gift card program of SHEIN, a fast-fashion powerhouse that has rapidly become a major player in the online fashion industry.

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Zara Gift Card: Our Expert Opinion

Today, we are taking a closer look at ZARA, the iconic fashion brand from the Inditex group. Known for its innovative strategies, ZARA quickly launched a gift card program that is now ranked 3rd in terms of search volume on search engines.

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Amazon Gift Card: Our expert opinion

Amazon Gift Card proudly claims the top spot among the 50 most searched-for e-gift cards. Each month, it is searched over 30,000 times on search engines.

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2025 calendar, highlighting the key dates of a gift card program

The year 2025 is off to a flying start for e-commerce, as we ended last year with a +8.4% growth rate in Q2. The average basket has experienced a slight drop due to inflation, going from €69 in 2023 to €68 in 2024.

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Customer experience

All you need to know about digital customer experience: definition and optimization tips

Dans un monde de plus en plus digitalisé, les attentes des consommateurs évoluent rapidement. L'expérience client digitale est devenue un levier stratégique incontournable pour les entreprises qui souhaitent se démarquer et fidéliser leur clientèle.

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How to optimize the UX of your gift card order process to maximize conversions?

The reality is that many brands are still not optimizing this service, even though both physical and digital gift cards have been in increasing demand for several years.So, how can you improve this service?

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