Everything you need to know about Gift Cards

Insights gift card

Gift Cards: How to activate your distributors as a lever for acquisition and visibility

As the gift card market becomes increasingly digital and crowded, visibility is emerging as a major strategic challenge. Third-party distributors are no longer just sales channels; they now operate as true media platforms, capable of driving visibility, customer acquisition, and performance. In an ultra-competitive environment, the question is no longer simply about being listed, but about being activated intelligently.

Insights gift card

PlayStation Gift Card: Our expert opinion

Sector analysis

How to Drive Performance with a Gift Card Program in the Fashion and Accessories Sector

Pour les marques de mode et d’accessoires, la performance d’un programme carte cadeau dépend aujourd’hui de plusieurs facteurs : l’expérience utilisateur, l’omnicanalité, la visibilité marketing et la qualité de la distribution.

Customer experience

All you need to know about digital customer experience: definition and optimization tips

Dans un monde de plus en plus digitalisé, les attentes des consommateurs évoluent rapidement. L'expérience client digitale est devenue un levier stratégique incontournable pour les entreprises qui souhaitent se démarquer et fidéliser leur clientèle.

Customer experience

How to retain new customers after Christmas?

The holiday season is over, allowing brands to analyze their results and performances. We often notice that Christmas brings in more new customers than the rest of the year. This is due to the numerous marketing campaigns and consumer behaviour specific to that time.

Customer experience

Turn your after-sales service into a strength after the holiday season

After the holidays, there is a peak in demand for after-sales services. Many customers will want to exchange gifts, request repairs, or make a complaint. For brands and retailers, it is important to anticipate this wave of requests to start the new year on the right foot.

Customer experience

Contests to Engage Your Community During Christmas

The notion of community is essential for brands and retailers. Knowing, analysing, understanding, and segmenting is vital to creating and evolving a long-term relationship.

Customer experience

How to use mobile in your Christmas strategy?

Numerous studies have shown that mobile usage is widespread among the French daily. With over 33.7 million mobile users daily, 90% connect at least once daily.

Customer experience

How to adapt your loyalty program for Christmas?

Christmas is a great time for customer acquisition. However, don’t forget about the importance of customer retention, especially during this time of the year. Loyal customers who are also part of a loyalty program expect a special connection with brands and appropriate offers.