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Everything you need to know about Gift Cards

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Insights gift card

The gift card market at Christmas

Christmas is the peak season for gift cards. Many brands' programs record exceptional sales volumes, confirming the gift card as a preferred choice, always among the top three favorite gifts. However, it is not spared, like the rest of the e-commerce landscape, from tight budgets, thoughtful purchases, and inflation.

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Apple's gift card: our Expert Opinion

Apple. A name that resonates with innovation, elegance, and perfection.Whether admired or criticized, Apple leaves no one indifferent. Its journey—marked by brilliant successes and complex challenges—continues to captivate. But what about its gift card program? Does it live up to the company’s ambitions? Is consumer demand truly there?

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Gift cards: shifting consumer behaviors and new strategic opportunities

Gift cards are no longer just store credit. They’ve evolved into a strategic asset—shaping consumer behavior and embedding themselves in retail marketing strategies. In 2024, their usage is undergoing a major transformation, driven by digital adoption, the rise of “self-use,” and the growing impact of the B2B market.

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The omnichannel gift card: a strategic growth lever for retail brands

With 40% of gift cards purchased online and 60% in-store, it’s essential that consumers can redeem them freely—regardless of where they were bought. But expectations are rising: 54.5% of consumers now demand that gift cards be usable both in-store and online. Adapting to this demand is crucial for maximizing sales opportunities.

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Steam's gift card: our Expert Opinion

Today, we’re diving into the world of Steam, one of the most popular and influential video game platforms in the world. It’s no surprise, then, that Steam gift cards are among the most searched-for digital products online, with thirty thousand monthly searches and up to one hundred thousand in December alone.

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How will the gift card evolve over the next few years?

Despite economic uncertainty, the gift card market continues to grow at a steady pace. Driven by digitalization and the increasing adoption of e-gift cards, the segment is experiencing an average annual growth rate of 7.7% and is expected to reach $607 billion by 2032.Far beyond a simple transactional tool, gift cards are becoming a strategic asset for brand

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Insights gift card

What are the different types of gift card customers?

 The gift card market is constantly evolving, driven by a diverse range of buyers with distinct purchasing behaviors. From impulsive shoppers to meticulous planners, and pragmatic consumers looking for simplicity, each profile has unique expectations and motivations.

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Security and specificities

How much revenue does a digital gift card actually generate?

Far more than just a prepaid payment method, gift cards have become a strategic economic lever for retailers. They generate immediate revenue, enhance customer acquisition and retention, and improve cash flow. Through various financial mechanisms, gift cards help optimize working capital, increase average order value, and attract new consumer segments.

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IKEA Gift Card: Our Expert Opinion

‍IKEA, fondée en 1943, s'est imposée comme un leader mondial de l'ameublement, alliant design accessible, durabilité et innovation. Maintenant voyons ce qui se passe du côté de son programme carte cadeau, qui est le premier en termes de recherche pour la verticale mobilier, et dans le top 10 en général.

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Ready to elevate your gift card strategy
and delight your customers?

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