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Everything you need to know about Gift Cards

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Insights gift card

Nocibé gift card : our Expert Opinion

A subsidiary of the Douglas Group, Nocibé is currently the third-largest player in the selective perfumery market in France, behind Sephora and Yves Rocher. But what about its gift card program? Already ranked among the top 20 most-searched gift card brands in France, Nocibé’s program deserves a closer look. Does it live up to the brand’s visibility and omnichannel footprint? Let’s find out through our 6-point evaluation framework.

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Sector analysis

Understanding and attracting luxury consumers thanks to digital technology

Acquiring new customers is essential for brands, including those in the luxury goods industry. Everyone has to be profitable, and that can only start by attracting customers on the brand’s different channels to generate sales.

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Sector analysis

Luxury: 10 Tips for a Successful Gift Card Program

Offering a digital gift card on a luxury brand’s website is a good first step—but it’s not enough. To truly unlock the value of a gift card program (customer acquisition, incremental revenue, loyalty), brands need to design a dynamic and strategic gift card offering. This article outlines best practices and key questions to evaluate or enhance your existing service. It’s also a useful checklist when selecting an external provider.

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Sector analysis

Why Should Luxury Brands Embrace Digital Gift Cards?

Gift cards are often perceived as just another product added to a brand's range of “perfect gifts.” Many assume they’re only effective during the holiday season. And yet, particularly in their digital format, gift cards go far beyond that. They represent the brand’s value

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Sector analysis

Gift cards: an indispensable asset in the fashion and accessories sector

In a highly competitive global environment, the fashion and accessories sector is constantly evolving. Brands face increasing challenges to differentiate themselves and captivate consumers in a landscape saturated with options. Among the effective strategies adopted, the gift card emerges as a particularly powerful commercial tool.

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Sector analysis

The impact of Gift Cards in the Cosmetics and Perfumery sector in 2024

Gift cards represent a true growth driver for brands in the cosmetics and perfumery sector. Discover how to leverage their potential to boost your sales and foster customer loyalty.

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Sector analysis

Why should your Jewelry Brand offer a Gift Card?

Le marché des bijoux fantaisie en France représente 346 millions de chiffre d’affaires avec une progression de +11% sur deux ans. De beaux chiffres en perspective, avec de bonnes opportunités à la clé.

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The gift card market at Christmas

Christmas is the peak season for gift cards. Many brands' programs record exceptional sales volumes, confirming the gift card as a preferred choice, always among the top three favorite gifts. However, it is not spared, like the rest of the e-commerce landscape, from tight budgets, thoughtful purchases, and inflation.

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Sector analysis

Toy and Children’s Brands: Gift Cards as a Way to Target HR and employee at Christmas

Toy brands and businesses in the children’s sector are already gearing up for the upcoming year-end, which promises to be challenging once again. With a significant portion of their revenue generated during Christmas, including 30% in December 2021, this period is undoubtedly strategic.

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Ready to elevate your gift card strategy
and delight your customers?

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