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Everything you need to know about Gift Cards

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Carte cadeau : TOP 50 des e-cartes cadeaux les plus demandées

À l'approche des occasions spéciales, trouver le cadeau parfait peut parfois être un défi. C'est là que les cartes cadeaux entrent en jeu. Que ce soit pour une occasion spéciale ou simplement pour faire plaisir, leur attrait réside dans leur capacité à offrir une liberté de choix tout en préservant l'intention et l'émotion derrière le geste. Explorez avec nous le top 50 des e-cartes cadeaux les plus recherchées sur internet.

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Uniqlo's gift card: our Expert Opinion

Well-cut clothing, natural fabrics, a minimalist and functional style — for years, UNIQLO has been spreading its DNA across the globe with a clear promise: offering everyday essentials, for everyone. One number, however, stands out: the term “UNIQLO gift card” generates over 3,000 searches per month in France — and up to 30,000 during the holiday season. People want to gift it. They desire it. They’re waiting for it.But is UNIQLO truly leveraging gift cards as a growth driver?

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Nocibé gift card : our Expert Opinion

A subsidiary of the Douglas Group, Nocibé is currently the third-largest player in the selective perfumery market in France, behind Sephora and Yves Rocher. But what about its gift card program? Already ranked among the top 20 most-searched gift card brands in France, Nocibé’s program deserves a closer look. Does it live up to the brand’s visibility and omnichannel footprint? Let’s find out through our 6-point evaluation framework.

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Buybox will be at Tech for Retail 2025

Buybox will be exhibiting at Tech for Retail, the leading European trade show for retail innovation and technology, taking place on November 24–25, 2025 at Paris Expo Porte de Versailles.

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Sector analysis

Understanding and attracting luxury consumers thanks to digital technology

Acquiring new customers is essential for brands, including those in the luxury goods industry. Everyone has to be profitable, and that can only start by attracting customers on the brand’s different channels to generate sales.

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Sector analysis

Luxury: 10 Tips for a Successful Gift Card Program

Offering a digital gift card on a luxury brand’s website is a good first step—but it’s not enough. To truly unlock the value of a gift card program (customer acquisition, incremental revenue, loyalty), brands need to design a dynamic and strategic gift card offering. This article outlines best practices and key questions to evaluate or enhance your existing service. It’s also a useful checklist when selecting an external provider.

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Sector analysis

Why Should Luxury Brands Embrace Digital Gift Cards?

Gift cards are often perceived as just another product added to a brand's range of “perfect gifts.” Many assume they’re only effective during the holiday season. And yet, particularly in their digital format, gift cards go far beyond that. They represent the brand’s value

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Sector analysis

Gift cards: an indispensable asset in the fashion and accessories sector

In a highly competitive global environment, the fashion and accessories sector is constantly evolving. Brands face increasing challenges to differentiate themselves and captivate consumers in a landscape saturated with options. Among the effective strategies adopted, the gift card emerges as a particularly powerful commercial tool.

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Sector analysis

The impact of Gift Cards in the Cosmetics and Perfumery sector in 2024

Gift cards represent a true growth driver for brands in the cosmetics and perfumery sector. Discover how to leverage their potential to boost your sales and foster customer loyalty.

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