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Everything you need to know about Gift Cards

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Customer experience articles
This section lists articles about the customer experience throughout their journey. From acquisition to customer loyalty, whether in B2B or B2C, physical gift cards or digital gift cards can have different uses, especially in an omnichannel context.
Gift card insights articles
This section compiles analyses, tips, and case studies on plastic gift cards and e-gift cards, as well as a comprehensive overview of the developments and innovations in this area.
Security and fraud articles
This section lists everything related to internet security. The maintenance of a traditional gift card software or digital gift card system involves a comprehensive process for protection against online fraud.

Sector analysis

Toy and Children’s Brands: Gift Cards as a Way to Target HR and employee at Christmas

Toy brands and businesses in the children’s sector are already gearing up for the upcoming year-end, which promises to be challenging once again. With a significant portion of their revenue generated during Christmas, including 30% in December 2021, this period is undoubtedly strategic.

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Insights gift card

Apple's gift card: our Expert Opinion

Apple. A name that resonates with innovation, elegance, and perfection.Whether admired or criticized, Apple leaves no one indifferent. Its journey—marked by brilliant successes and complex challenges—continues to captivate. But what about its gift card program? Does it live up to the company’s ambitions? Is consumer demand truly there?

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Insights gift card

Gift cards: shifting consumer behaviors and new strategic opportunities

Gift cards are no longer just store credit. They’ve evolved into a strategic asset—shaping consumer behavior and embedding themselves in retail marketing strategies. In 2024, their usage is undergoing a major transformation, driven by digital adoption, the rise of “self-use,” and the growing impact of the B2B market.

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Insights gift card

The omnichannel gift card: a strategic growth lever for retail brands

With 40% of gift cards purchased online and 60% in-store, it’s essential that consumers can redeem them freely—regardless of where they were bought. But expectations are rising: 54.5% of consumers now demand that gift cards be usable both in-store and online. Adapting to this demand is crucial for maximizing sales opportunities.

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Insights gift card

Steam's gift card: our Expert Opinion

Today, we’re diving into the world of Steam, one of the most popular and influential video game platforms in the world. It’s no surprise, then, that Steam gift cards are among the most searched-for digital products online, with thirty thousand monthly searches and up to one hundred thousand in December alone.

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Insights gift card

Gift cards: an indispensable asset in the fashion and accessories sector

In a highly competitive global environment, the fashion and accessories sector is constantly evolving. Brands face increasing challenges to differentiate themselves and captivate consumers in a landscape saturated with options. Among the effective strategies adopted, the gift card emerges as a particularly powerful commercial tool.

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Insights gift card

The impact of Gift Cards in the Cosmetics and Perfumery sector in 2024

Gift cards represent a true growth driver for brands in the cosmetics and perfumery sector. Discover how to leverage their potential to boost your sales and foster customer loyalty.

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Insights gift card

What is the current situation of the gift card market in 2024?

The global gift card market continues its strong growth, reaching an estimated $534.4 billion in 2023, with projections set to hit $607 billion by 2032, representing an average annual growth rate of 7.7%.

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Customer experience

The state of e-commerce in the U.S., U.K., France, Germany, and Belgium in 2024: the latest figures

E-commerce continues to grow at a steady pace across the world’s major economies, driven by shifting consumer behaviors, digital transformation, and emerging technologies such as artificial intelligence and social commerce.In the United States, United Kingdom, France, Germany, and Belgium, trends vary based on local economic dynamics, consumer preferences, and regulatory changes. This article provides an in-depth analysis of the e-commerce landscape in these five countries, backed by the latest data and key market insights.

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