Drive traffic, increase basket value and secure revenue upfront

Activate a powerful growth lever to boost in-store and online sales while generating upfront revenue at scale

Carte avec un dégradé rose violet, deux sacs de shopping colorés et un caddie avec une boîte de lait, montrant un montant de 514€.

They already trust us

Cdiscount
Leclerc

Drive more traffic in-store and online

Gift cards are a powerful way to attract customers to your stores, generate online visits and increase purchase frequency.

Secure revenue before redemption

Generate revenue upfront, before the gift card is redeemed, while strengthening your cash flow.

Activate a high-impact promotional lever

Use gift cards across your commercial campaigns — vouchers, rewards, loyalty incentives and promotional offers — to boost engagement and sales.

Strengthen everyday customer loyalty

Integrated into your loyalty programme, gift cards help increase engagement, repeat purchases and long-term customer value.

Increase average basket value naturally

Customers often spend beyond the value of their gift card, creating immediate incremental revenue.

Reach new customers at scale

Expand your customer base through partner distribution channels such as employee benefit platforms, incentive programmes and cashback networks.

The performance of the gift card on the retail market

105€
Average amount

Of a gift card purchased in B2C

17 000€
Of orders

On average in B2B

76%
Of sales

Are done through the CSE and incentive programs

Our 4 pillars for an effective gift card program

Robust technology built for high-volume retail

Our proprietary technology enables reliable, real-time gift card management, fully integrated with your existing systems — POS, e-commerce and ERP — even during peak trading periods.

A SaaS platform designed to convert

Our B2C and B2B purchase journeys are built to maximise sales, whether through online customer journeys or large-scale corporate operations.

A distribution network to accelerate growth

Activate new sales channels through our partner network — employee benefit platforms, incentive programmes, loyalty programmes and physical retail — to scale your gift card volumes faster.

Expert support to manage performance

Our teams help you structure, optimise and scale your gift card programme, from promotional strategy and commercial activation to performance tracking and continuous improvement.

Why Buybox is the perfect partner
for your teams

Buybox simplifies and streamlines gift card management by meeting the needs of every department. Our flexible, secure SaaS solution helps e-commerce, marketing, finance, tech, legal, and security teams reach their goals — faster.

Built to perform. Designed to scale.
  • Seamless integration with your online store for a unified web, mobile, and in-store journey

  • Optimized user experience based on proven UX/UI best practices

  • Real-time monitoring via an intuitive, data-rich dashboard

Engage. Retain. Elevate.
  • Turn gift cards into powerful engagement and loyalty tools

  • Launch promotional campaigns and track their impact directly from your Buybox platform

  • Increase reach via our distribution network (loyalty programs, incentives, marketplaces...)

Cash flow optimized. Compliance guaranteed.
  • Boost liquidity with a prepaid revenue model

  • Simplify accounting and transaction tracking with detailed reporting

  • Streamline refund, expiration, and compliance management with full transparency

Developer-friendly. Business-ready.
  • High-performance, well-documented API for quick integration

  • Compatible with all major CMS and e-commerce platforms (Shopify, Magento, Salesforce Commerce Cloud...)

  • Scalable infrastructure designed for peak retail traffic

Fortified systems. Controlled usage.
  • Advanced protocols for anti-fraud and transaction security (KYC, real-time monitoring...)

  • Certified cloud infrastructure ensures data integrity and availability

  • Granular access control for secure usage across teams

Compliant everywhere, all the time.
  • Full compliance with local and international regulations (GDPR, KYC, expiration laws…)

  • Clear and secure contractual framework to avoid legal risk

  • Expert guidance to align your program with all fiscal and regulatory obligations

NEW

Buybox becomes a licensed Payment Institution and achieves ISO 27001 certification

Together, this licence and certification demonstrate the strength of our data management systems and our commitment to the highest security standards. Provide your customers and partners with a trusted gift card solution: reliable, secure and built to meet the most stringent market requirements.

Marielle Cavaroc
Responsable Acquisition — Cdiscount

“Buybox's Network solution makes it possible to have a complete and robust gift card strategy, focused on more performance.”

Marielle Cavaroc
ACQUISITION Manager  — CDISCOUNT

Ready to elevate your gift card strategy
and delight your customers?