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Gift Card Review
The Impact of Gift Cards on Retail & E-Commerce
Hosted by David and Emilie, Gift Card Review is the monthly podcast that dives into how gift cards shape acquisition and loyalty across the retail and e-commerce landscape.
In each episode, we analyze the strategies of major brands — from B2C and B2B journeys to reseller distribution — and share actionable advice to help you turn gift cards into a true growth engine.
Recent Episodes
#12 - Analysis of the Apple Gift Card Program
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#11 - Analysis of the Steam Gift Card Program
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#10 - Analysis of the Intersport Gift Card Program
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#9 - Analysis of the Kiabi Gift Card Program
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#8 - Analysis of the IKEA Gift Card Program
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#7 - Analysis of the Carrefour Gift Card Program
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#6 - Analysis of the Boulanger Gift Card Program
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#5 - Analysis of the Maisons du Monde Gift Card Program
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#4 - Analysis of the Decathlon Gift Card Program
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#3 - Analysis of the SHEIN Gift Card Program
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#2 - Analysis of the ZARA Gift Card Program
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#1 - Analysis of the Amazon Gift Card Program
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RESOURCE
How do we evaluate gift card programs?
We use a comprehensive scoring framework of 80+ criteria, covering: online visibility, purchase journey, payment options, delivery experience, card usage, B2B services, distribution via third-party platforms.
Want to assess your own program?
Download our full evaluation grid to identify optimization opportunities and improve the performance of your gift card strategy.
