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Everything you need to know about Gift Cards

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Insights gift card

Prepaid cards and gift cards: what is the difference?

Gift cards always rise in popularity around the holidays. It is an ideal gift and a useful tool for implementing a brand’s marketing strategy. However, they shouldn’t be mixed up with other methods of payment, especially prepaid cards. Both are offered to consumers but are different in scope. In what ways is their impact different?

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How to integrate e-gift cards into your Christmas marketing strategy?

The holiday season is a strategic time for marketing teams. Christmas is the most important event regarding business volume, when all consumers hunt for gifts.

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Insights gift card

The gift card’s evolution, from 2002 to today

At first, plastic gift cards appeared as a new way to give presents while showcasing the brand. Widely adopted by consumers, plastic gift cards are now going digital and bring along their fair share of new possibilities. Let’s dive in and examine what those various formats offer customers and brands.

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8 reasons to adopt the gift card in tourism

Although we are experiencing a crisis in the travel market, tourism remains the world’s leading industry. Developing and implementing a gift card program can benefit tourism businesses.

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What are the KPIs to monitor for a successful gift card program?

More and more retailers offer physical or digital gift cards on their websites. However, few take the time to monitor and analyse the different data of the program.

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Customer experience

Luxury: 7 tips to draw Millennials in

Millennials, or Generation Y, are fond of luxury goods, and in a few years’ time, they will represent most of the major brands’ clientele. However, they bring their fair share of demands and are pressing luxury brands to change their ways. Nowadays, one of the main requirements is definitely going digital since Gen Y’s favourite territory is, without doubt, the web.

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Insights gift card

How to launch a successful gift card program?

Implementing a gift card program is one thing, but making it successful is what really matters. The first requirement for success is a good launch. In fact, it is the trickiest step. What elements should you look out for?

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Why using a gift card plugin is not always a good idea?

When a brand wants to launch its gift card service on its e-commerce website, it can choose from several options: plugins, SaaS products, in-house solutions, and customized external development.

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Insights gift card

How to choose the right gift card solution? – Comprehensive guide –

Have you decided to outsource your gift card program? Now, you must choose among the multiple solutions and different service providers. It is not an easy task. Should you prefer a plugin gift card from your CMS (Magento…)? Or would it be better to work with a company that offers a compatible solution?

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Ready to elevate your gift card strategy
and delight your customers?

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