Insights gift card
For all brands with their own gift card programs, the holiday season is a very important time in the calendar. Every year, physical but especially digital gift cards are becoming increasingly popular among consumers.
Security and specificities
The holidays are the time for presents, long family dinners and hot cocoa. But it is also the greatest rush of the year for brands, who all work hard to satisfy consumers and finish the year on the right note.
Customer experience
Christmas is a busy period for e-commerce businesses and retailers. Everyone experiences a surge in activity due to the Christmas gift rush. This race begins for every French citizen as early as October for the most organized and lasts until the very last minute on December 24th for the procrastinators.
Christmas is a decisive period for many brands and retailers. It represents a peak in traffic and most importantly an increase in sales. To face the competition, some brands have decided to offer gift cards, which are often at the top of consumers’ gift lists.
Every year, businesses invest an ever-increasing amount of money in rewards programs to create incentives and build employee commitment.
Christmas is the season of gift-giving, and one of the increasingly popular gifts is the gift card. In fact, 37% of French people opt for gift cards during the holiday season. However, the most interested demographic is undoubtedly the Millennials. 42% of them have a preference for electronic gift cards.
Christmas is a key period before the financial year-end, brands are working assiduously to prepare several strategies for the upcoming holidays. They are all looking for ways to set themselves apart from the ever-growing competition, and get closer to customers. Digital gift cards are an insightful strategic line of action during the holiday season.
During Christmas, brands and retailers become multitasking professionals, they must manage multiple solutions to form a consistent and effective strategy in order to maximize sales.
What reasons lay behind launching a gift card program? And how do we reap its benefits? In addition to looking for ways to strengthen the bond with their customers, brands are constantly looking for new associated products and services.
