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Everything you need to know about Gift Cards

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Customer experience

The gift card strengthens digital experience in luxury

Customer experience represents a major issue for all brands and retailers, as it is often at the top of the list of decisive criteria for consumers.

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Security and specificities

Why digital gift cards need to be protected from online fraud

Online fraud is everywhere, and digital products, such as e-gift cards, are the first to bear the cost. Digital gift cards are more hackable than any other product without a fraud protection system or minimum security. During the holidays, 1 attempted fraud out of 10 was linked to digital gift cards.

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Insights gift card

Top 10 reasons why a brand should offer digital gift cards

What reasons lay behind launching a gift card program? And how do we reap its benefits? In addition to looking for ways to strengthen the bond with their customers, brands are constantly looking for new associated products and services.

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Security and specificities

How to limit online fraud over the holidays?

The holidays are the time for presents, long family dinners and hot cocoa. But it is also the greatest rush of the year for brands, who all work hard to satisfy consumers and finish the year on the right note.

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Insights gift card

What are the innovations for gift card delivery?

The gift card service can bring many benefits if it is well thought out beforehand and if it is well implemented in the current structure of the brand. One of the most important points to work on in this service is, without a doubt, delivery.

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Insights gift card

Prepaid cards and gift cards: what is the difference?

Gift cards always rise in popularity around the holidays. It is an ideal gift and a useful tool for implementing a brand’s marketing strategy. However, they shouldn’t be mixed up with other methods of payment, especially prepaid cards. Both are offered to consumers but are different in scope. In what ways is their impact different?

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Insights gift card

How to integrate e-gift cards into your Christmas marketing strategy?

The holiday season is a strategic time for marketing teams. Christmas is the most important event regarding business volume, when all consumers hunt for gifts.

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Insights gift card

The gift card’s evolution, from 2002 to today

At first, plastic gift cards appeared as a new way to give presents while showcasing the brand. Widely adopted by consumers, plastic gift cards are now going digital and bring along their fair share of new possibilities. Let’s dive in and examine what those various formats offer customers and brands.

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Insights gift card

8 reasons to adopt the gift card in tourism

Although we are experiencing a crisis in the travel market, tourism remains the world’s leading industry. Developing and implementing a gift card program can benefit tourism businesses.

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Ready to elevate your gift card strategy
and delight your customers?

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