Insights gift card
When a brand wants to launch its gift card service on its e-commerce website, it can choose from several options: plugins, SaaS products, in-house solutions, and customized external development.
Have you decided to outsource your gift card program? Now, you must choose among the multiple solutions and different service providers. It is not an easy task. Should you prefer a plugin gift card from your CMS (Magento…)? Or would it be better to work with a company that offers a compatible solution?
Customer experience
The back-to-school season occurs every year. Millions of children return to school, moving to the next grade, providing a fresh start and a chance to make new resolutions. It’s also a time for relocations. Between June and August, there is a surge in moves as parents take advantage of the long vacations to find new homes in new cities while ensuring their children’s education remains uninterrupted.
Whether it's June 16, 2024 in the UK, France, the US, or August 11, 2024 in Brazil, Father's Day remains a special occasion celebrated in over 80 countries around the world this year.
Gift cards are becoming increasingly popular with consumers—80% plan to buy more this year. The number of unused gift cards drops by ¼ in 2022. Among unknown brand gift card holders, 78% are ready for a new shopping experience. Afterwards, 87% even returned to stores with the newly discovered brands.
Christmas is the season of gift-giving, and one of the increasingly popular gifts is the gift card. In fact, 37% of French people opt for gift cards during the holiday season. However, the most interested demographic is undoubtedly the Millennials. 42% of them have a preference for electronic gift cards.
Who has never given or received a gift card for Christmas? Whether plastic or digital, they are very appreciated by consumers during the holidays. Can we say they are supplanting other gifts? Should retailers put more emphasis on gift cards?
Security and specificities
The gift card quickly established itself worldwide among consumers and brands’ strategies. Moreover, its digital version has brought this market to another growth stage. Functions have expanded, and uses have multiplied.
By developing their gift card distribution network, brands gain resources and visibility and acquire new customers. But just like any other project, supporting, boosting, and involving each member is essential to gaining efficiency and reaping the maximum benefits from this network.
