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Everything you need to know about Gift Cards

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Customer experience

8 marketing trends for the holiday season

The holiday season is probably the most important time for brands. Most brands allocate around 20% of their marketing budget each year to the winter holidays.

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Customer experience

How to Infuse the Magic of Christmas into Your Brand?

Comment intégrer la magie de Noël sur votre site internet, vos réseaux sociaux et l'ensemble de vos points de vente ? Quelles stratégies pour accompagner vos clients dans la recherche de cadeaux ? Et comment réenchanter l'expérience client avec une touche de magie ?

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How to boost gift card sales during the holiday season?

Christmas is a decisive period for many brands and retailers. It represents a peak in traffic and most importantly an increase in sales. To face the competition, some brands have decided to offer gift cards, which are often at the top of consumers’ gift lists.

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When to Launch Gift Card Campaigns for Christmas?

​It’s already time to plan strategically for the holiday season in terms of communication and marketing campaigns. The goal is to attract as many consumers as possible, whether they are existing customers or not, for gift purchases or other Christmas preparations. And one of the standout products is undoubtedly the gift card.

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Customer experience

Stand out thanks to your loyalty program

Customer loyalty is among the biggest challenges for marketers and, more broadly, for brands. For a good reason, loyal customers are easier to approach.

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Customer experience

Why set up a digital loyalty program?

Brands and retailers are constantly looking for new products and associated services and seeking to enrich their customer relationships. Indeed, to exist in today's market, one must never stop evolving and always question their current model.

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What impact do gift cards have on brand applications and mobile wallets?

Gift cards have long been a popular gift and a well-known method for boosting sales and fostering customer loyalty. With the evolution of mobile technologies, gift cards have adapted to offer a smoother and more convenient experience.

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Customer experience

Digital: a new horizon for the luxury customer experience?

By 2025, online luxury sales will triple to reach 1/5 of total product sales, according to McKinsey & Company. If an online luxury experience seems obvious nowadays, it has not always been so.

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Customer experience

Luxury: how to conquer the Chinese market thanks to e-gift cards?

China has been a dynamic market for luxury brands these past few years. And by 2025, affluent Chinese consumers will conduct 40% of the world’s spending on luxury goods.

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Ready to elevate your gift card strategy
and delight your customers?

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