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Everything you need to know about Gift Cards

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Insights gift card

7 recommendations to launch an international gift card program

Many brands now operate internationally through their website or physical stores. However, few of these companies have an international gift card program.

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Customer experience

6 ways to develop your web-to-store strategy

For a very long time, we have opposed e-commerce and retail. Now, we have realized that the consumer journey must be seen as a global experience. Consumers don’t make a distinction between online and offline. They want to find the best solution to their needs while living a smooth and seamless experience.

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Customer experience

Gift cards self-use around the world

Now that some parts of the world are beginning their restart from managing the crisis to recovery and economies reopening, new consumer behaviours emerge: changing consumption patterns, a shake-up of preferences, digital acceleration…

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Insights gift card

La carte cadeau peut devenir un acte solidaire et écologique

La RSE, le développement durable, l’écologie font désormais partie des grands projets des marques, que ce soit en interne, dans la structure même de l’entreprise que dans le marketing à destination des clients.

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Insights gift card

Everything you need to know about gift card processors

Today, an increasing number of brands run their gift card program, either digital, physical, or both. This service allows customers to gift a brand voucher or for third-party retailers to expand their product range.

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Insights gift card

What is a platform provider in gift card programs?

​We find the platform provider in the network of service providers for branded gift card programs (aggregator, processor, etc.).

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Customer experience

What is the impact of the second-hand market on brands?

The second-hand market has gained significant momentum in recent years. Whether driven by economic conditions or environmental concerns, consumers and brands increasingly embrace it.

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Insights gift card

Implementation of a gift card in the tourism sector

The gift card represents a strategic asset for the tourism sector players. More than just a digital service, it can deliver additional attention to end customers, enhance the travel experience, and initiate a branded currency strategy.

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Insights gift card

The gift card in the world of professional tourism

For several years now, tourism has been going digital. Today, more than half of tourists use online booking sites to organize their trips. Moreover, with the emergence of hybrid work models, many employees have switched to remote working, sometimes permanently.

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Ready to elevate your gift card strategy
and delight your customers?

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