Customer experience
Branded currency is becoming more and more important in brand strategies. It brings a new reflection on the articulation of different strategies. Some leading brands are now using this concept.
Insights gift card
Many brands now operate internationally through their website or physical stores. However, few of these companies have an international gift card program.
For a very long time, we have opposed e-commerce and retail. Now, we have realized that the consumer journey must be seen as a global experience. Consumers don’t make a distinction between online and offline. They want to find the best solution to their needs while living a smooth and seamless experience.
Now that some parts of the world are beginning their restart from managing the crisis to recovery and economies reopening, new consumer behaviours emerge: changing consumption patterns, a shake-up of preferences, digital acceleration…
La RSE, le développement durable, l’écologie font désormais partie des grands projets des marques, que ce soit en interne, dans la structure même de l’entreprise que dans le marketing à destination des clients.
Today, an increasing number of brands run their gift card program, either digital, physical, or both. This service allows customers to gift a brand voucher or for third-party retailers to expand their product range.
We find the platform provider in the network of service providers for branded gift card programs (aggregator, processor, etc.).
The second-hand market has gained significant momentum in recent years. Whether driven by economic conditions or environmental concerns, consumers and brands increasingly embrace it.
The gift card represents a strategic asset for the tourism sector players. More than just a digital service, it can deliver additional attention to end customers, enhance the travel experience, and initiate a branded currency strategy.
