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Everything you need to know about Gift Cards

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Insights gift card

How to re-enchant customer experience in the tourism sector thanks to the gift card?

Like all sectors, the tourism industry has undergone and continues to undergo major changes. Digital technology has brought new players and increased competition, and the traveller’s journey has become longer and more complex.

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Insights gift card

How to acquire customers in the tourism sector thanks to the gift card?

Customer acquisition in the tourism sector is becoming increasingly complex. Buying processes are multiplying. Consumers are doing more and more research (an average of 55 days before booking in 2019) and are becoming real experts on a destination or a country.

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Insights gift card

The e-gift card for Christmas in figures

During Christmas, brands and retailers become multitasking professionals, they must manage multiple solutions to form a consistent and effective strategy in order to maximize sales.

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Customer experience

7 Key Points for Leveraging Your E-commerce Site During Christmas

During Christmas, more consumers turn to the internet for their holiday shopping. Last year, 65% of them used this channel, with a budget of €189 (compared to €201) in physical stores. The gaps are narrowing, but stores still remain the preferred destination. So, how can you make the most of the e-commerce channel for the holiday season?

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Customer experience

6 tips to take advantage of Black Friday and Cyber Monday

Black Friday and Cyber Monday are key dates to look forward to as the year ends. These big sales days are gaining momentum worldwide, and consumers are eager to get the best deals.

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Customer experience

How to use mobile in your Christmas strategy?

Numerous studies have shown that mobile usage is widespread among the French daily. With over 33.7 million mobile users daily, 90% connect at least once daily.

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Customer experience

What are the obstacles for consumers during Christmas, and how to overcome them?

A key period for retailers is fast approaching: the festive season.

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Customer experience

Consumer Behavior Worldwide at Christmas

Christmas is one of the peak periods for retailers and e-commerce businesses, with some generating up to half of their annual revenue during this time.

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Insights gift card

Optimize gift card sales during Christmas thanks to your distribution strategy

For all brands with their own gift card programs, the holiday season is a very important time in the calendar. Every year, physical but especially digital gift cards are becoming increasingly popular among consumers.

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Ready to elevate your gift card strategy
and delight your customers?

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