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Everything you need to know about Gift Cards

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Insights gift card

What is a gift card reseller and what are the benefits for a brand?

A brand that wants to develop its gift card program has several options. The first is to provide a gift card service to its B2C customers. The second is to offer its gift card to B2B customers (works councils or companies as part of an incentive program or an employee grant). To enlarge the B2B segment, it can decide to open its gift card to third-party resellers: the distributors.

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Customer experience

How to create a successful incentive marketing campaign?

Incentive marketing is a marketing strategy to increase awareness, acquire new customers and build loyalty. However, it is important to launch relevant campaigns during a strategic period. Brands must, therefore, start by defining a clear objective because the same approach will not be used for all campaigns.

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Insights gift card

What is the current situation of the gift card market in 2025?

The global gift card market has reached a new scale. The United States already accounts for nearly €280 billion, with a trajectory towards €300 billion by 2032 (+6% CAGR). Overall, the French gift card market is performing well in 2025. While mature, it still has room to catch up in certain areas such as digitalisation, B2B adoption and fintech integration. The market is estimated at around €8.6 billion in 2025 and is projected to reach approximately €10.8 billion by 2029 (CAGR ~5.8%).

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Customer experience

What is incentive marketing?

Incentive marketing (or consumer incentive) is a method used in marketing to achieve an objective. An incentive is a gift (promotional code, discount rate, gift card, digital gift, physical gift) or money a brand offers to a target or a customer to encourage a specific behaviour.

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Insights gift card

New strategies for retailers with digital gift cards

Gift cards are becoming increasingly popular with consumers—80% plan to buy more this year. The number of unused gift cards drops by ¼ in 2022. Among unknown brand gift card holders, 78% are ready for a new shopping experience. Afterwards, 87% even returned to stores with the newly discovered brands.

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Insights gift card

What is a platform provider in gift card programs?

​We find the platform provider in the network of service providers for branded gift card programs (aggregator, processor, etc.).

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Insights gift card

Everything you need to know about the gift card aggregator

Many players are involved in your brand’s gift card program. Today, we will be looking at B2B aggregators. The B2B segment refers to all the professional third-party players who wish to purchase your gift card. When it comes to multicasting, third-party players are retailers who are looking to expand their catalogues. They buy gift cards from your brand and resell them to their end customers.

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Insights gift card

Why using a gift card plugin is not always a good idea?

When a brand wants to launch its gift card service on its e-commerce website, it can choose from several options: plugins, SaaS products, in-house solutions, and customized external development.

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Insights gift card

Everything you need to know about gift card processors

Today, an increasing number of brands run their gift card program, either digital, physical, or both. This service allows customers to gift a brand voucher or for third-party retailers to expand their product range.

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Ready to elevate your gift card strategy
and delight your customers?

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