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Everything you need to know about Gift Cards

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Customer experience

Turn your after-sales service into a strength after the holiday season

After the holidays, there is a peak in demand for after-sales services. Many customers will want to exchange gifts, request repairs, or make a complaint. For brands and retailers, it is important to anticipate this wave of requests to start the new year on the right foot.

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Customer experience

How to retain new customers after Christmas?

The holiday season is over, allowing brands to analyze their results and performances. We often notice that Christmas brings in more new customers than the rest of the year. This is due to the numerous marketing campaigns and consumer behaviour specific to that time.

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How to Boost B2B Gift Card Sales During Christmas?

Brands are diligently preparing their e-commerce websites for the Christmas season: managing products, stocks, delivery times, revamping site designs, and creating dedicated pages.

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Customer experience

How to boost international tourism post global pandemic?

In the coming years, we will probably look back at 2020 as the moment that changed everything. Lockdowns became the new normal, living rooms turned into offices, handshakes were banished, pretty much everything went digital, and although the pandemic had many positive effects on the environment, most sectors suffered and took an unexpected turn.

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How to re-enchant customer experience in the tourism sector thanks to the gift card?

Like all sectors, the tourism industry has undergone and continues to undergo major changes. Digital technology has brought new players and increased competition, and the traveller’s journey has become longer and more complex.

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How to acquire customers in the tourism sector thanks to the gift card?

Customer acquisition in the tourism sector is becoming increasingly complex. Buying processes are multiplying. Consumers are doing more and more research (an average of 55 days before booking in 2019) and are becoming real experts on a destination or a country.

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Insights gift card

The e-gift card for Christmas in figures

During Christmas, brands and retailers become multitasking professionals, they must manage multiple solutions to form a consistent and effective strategy in order to maximize sales.

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Customer experience

7 Key Points for Leveraging Your E-commerce Site During Christmas

During Christmas, more consumers turn to the internet for their holiday shopping. Last year, 65% of them used this channel, with a budget of €189 (compared to €201) in physical stores. The gaps are narrowing, but stores still remain the preferred destination. So, how can you make the most of the e-commerce channel for the holiday season?

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Customer experience

6 tips to take advantage of Black Friday and Cyber Monday

Black Friday and Cyber Monday are key dates to look forward to as the year ends. These big sales days are gaining momentum worldwide, and consumers are eager to get the best deals.

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Ready to elevate your gift card strategy
and delight your customers?

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