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Everything you need to know about Gift Cards

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Insights gift card

How will the gift card evolve over the next few years?

Despite economic uncertainty, the gift card market continues to grow at a steady pace. Driven by digitalization and the increasing adoption of e-gift cards, the segment is experiencing an average annual growth rate of 7.7% and is expected to reach $607 billion by 2032.Far beyond a simple transactional tool, gift cards are becoming a strategic asset for brand

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Security and specificities

Regulations on gift cards around the world

The gift card quickly established itself worldwide among consumers and brands’ strategies. Moreover, its digital version has brought this market to another growth stage. Functions have expanded, and uses have multiplied.

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Security and specificities

Taxation of gift cards as rewards in Europe

With the multiplication of incentive programs, gift cards are increasingly used as company rewards. Companies no longer hesitate to mark the different moments of the year with them as they are appreciated by employees, especially since the law encourages this type of action in France if a certain level is not exceeded.

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Customer experience

Ideas to incorporate CSR initiatives to your marketing strategy

According to a 2017 worldwide Oeko Tex study, 70% of consumers wish to invest in more sustainable and eco-friendly consumption. According to a Cone Communications study, 87% of consumers will purchase a product because a company advocated for an issue they cared about.

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Ready to elevate your gift card strategy
and delight your customers?

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