Gift card market figures for the Tourism & Travel industry

How is the travel & tourism sector performing in the gift card market in 2025?

In 2025, the gift card market in the travel and tourism sector confirms its strategic role in value creation. In a context where industry growth increasingly depends on experience, premiumisation and value per customer rather than pure volume, the gift card is becoming a key lever for capturing demand and increasing average basket size.

Data shows a rise in the average face value (€212 → €241) and significant potential for value creation at the moment of redemption. However, only a portion of cards generate an additional payment, revealing a clear optimisation opportunity for brands.

This report helps you understand the key market dynamics and identify the levers needed to turn the gift card into a true value driver for your brand.

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What you’ll find in this Travel & Tourism Gift Card Report:

✔ Market dynamics – Performance and outlook for the travel gift card sector in 2025, with key figures and major trends.

✔ Essential KPIs – Average value per card, complementary payments, and the share of free gift cards.

✔ B2B and third-party distribution – Average transaction values and commissions across different distribution channels.

✔ The impact of key seasonal periods on gift card sales.

✔ Strategic action points to stay competitive in the market.