Gift Cards & Distribution: The Marketing Playbook to Drive More Sales Through Your Partners
The B2B strategic guide to activating your partners (Edenred, Swile, Illicado & others) as real marketing levers: more visibility, more sales, more ROI.
As gift card programmes reach maturity, one key question becomes central: how do you continue to drive growth without relying solely on your direct channels?
Distribution platforms (employee benefits, incentives, loyalty, B2B marketplaces) concentrate large, qualified, high-intent audiences. Yet in most cases, they are still used as simple catalogues.
This guide shows you how to move from passive presence to a performance-driven marketing activation strategy.
How to activate your distributors to boost the performance of your gift card programme
What this guide will give you in practical terms:
- How to choose the right distribution partners based on your business objectives
- Which marketing formats to activate (banners, newsletters, push notifications, competitions, visibility boosts, etc.)
- How to balance visibility, sales and acquisition
- How to structure an activation plan
- How to manage your campaigns with a true ROI-driven approach
- What budgets to plan for depending on the levers used
Proven strategies, tested in the field
- 6-month international campaign, 13 partners, 6 countries: up to +125% sales vs. last year
- Christmas campaign in France: +92% sales volume
- Seasonal campaigns (Mother’s Day, key commercial moments, etc.)
- Multi-lever execution: visuals, emailing, visibility boosts and commission incentives
This guide is based on the analysis of real campaigns run at scale with retail and e-commerce brands.
