Gift Card Program Diagnostic: get ready for Christmas performance
Summer Gift Card Reset — Assess your gift card program before Q4
Before Q4, your gift card programme needs to be clear, measurable and ready to activate.
This resource helps you quickly identify your weaknesses and define the 3 priorities to address this summer in order to improve your Christmas performance.
Assess your programme across 5 key pillars in just a few minutes
Role
Does your gift card have a clear objective: B2C, B2B, distribution, acquisition or loyalty?
Performance
Are you tracking the right indicators: redemption rate, top-up, repeat purchase and value by channel?
Distribution
Are your partners truly generating growth, or are they still a passive network?
Experience
Is your gift card visible, easy to buy and simple to use?
Value
Is your gift card still a simple product, or is it becoming a real lever for loyalty and revenue?
Leave with a clear action plan
The goal is not to fix everything.
The goal is to identify the right priorities, at the right time.
With the Summer Gift Card Reset, you define your 3 priorities for the summer and prepare for a stronger Q4.
