Gift card market figures in the sports industry

How is the gift card market performing in sports & sporting equipment in 2025?

In 2025, the gift card further confirms its strategic role in the sports and sporting equipment sector. In a mature market where growth increasingly depends on value per customer rather than volume, the gift card has become a key lever for triggering purchase projects and increasing average basket size.

Data shows high face values and, above all, an exceptional ability to generate additional payments. More than one card out of two now triggers a significant top-up, confirming that the gift card acts as a true catalyst for equipment purchases rather than simply a spending cap.

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What you’ll find in this Sports & Equipment Gift Card Report:

✔ Complementary payments & premiumization – Understand how additional spending enhances revenue.
✔ Digitalization & activation challenges – Learn how to tackle gift card expiration rates and leverage digital solutions.
✔ B2B as an untapped growth channel – Discover how corporate benefits (CSE) and loyalty programs drive sales.