Gift card market figures for the Press industry

How is the Press industry performing in the gift card market?

Newspapers and magazines have been undergoing a major digital transformation for several years. Today, the industry combines physical, digital and other types of content (podcasts, short formats, etc.) to widen the range of contact points.

The e-gift card is an excellent way to add value to press subscriptions and to encourage readers to discover a magazine or a newspaper more easily...

Find out more in this report about the average performance of gift card programs in this industry in 2022.

In this report, you will find

  • The average face value of a gift card in B2C and B2B
  • The best performances on the B2C and B2B gift card markets
  • The sales share of each type of reseller partner and the commissions applied
  • Annual sales volume variation
  • All the relevant information to estimate your potential ROI
  • Insights from gift card experts in your industry
Gift card market figures Press industry

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Dans ce livre blanc, vous trouverez

16 actions concrètes pour optimiser les ventes de cartes cadeaux
Des campagnes pour cibler le marché B2C et B2B
Des exemples de communication de grandes marques pour Noël
Des conseils sur le lancement idéal des différentes campagnes

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