Gift card market figures for the mass retail industry

How are mass retail brands performing in the gift card market in 2025?

In 2025, the grocery and mass retail sector is evolving in a constrained consumption environment, marked by inflation, household budget trade-offs and persistent pressure on margins. In this new landscape, performance no longer relies solely on traffic, but on retailers’ ability to capture and direct consumer spending.

In this context, the gift card is emerging as a particularly relevant lever. It allows retailers to secure consumption budgets, stimulate purchases and strengthen customer loyalty, in a market where purchasing power has become a central decision factor.

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What you’ll find in this Mass Retail Gift Card Report:

✔ B2C market dynamics – Discover how gift cards are becoming essential in helping consumers manage budget constraints.

✔ B2B market dynamics – Learn how businesses are leveraging gift cards to reward and retain employees.

✔ Adaptation strategies & growth levers – Explore ways to enhance the appeal and performance of gift card programs.