Gift card market figures in the luxury industry
How are luxury brands performing in the gift card market?
In 2025, the luxury sector is entering a phase of strategic selection. After several years of strong growth, performance now depends increasingly on value per customer: average basket size, experience, customer relationship and the ability to generate repeat purchases.
In this context, the gift card is becoming a particularly relevant lever. It enables luxury houses to secure demand, activate customer relationships and trigger premium purchases, while fitting naturally into an omnichannel environment where the in-store experience remains central.
What you’ll find in this Luxury Gift Card Report:
✔ Premiumization confirmed – Discover how luxury gift cards generate high complementary payments, reinforcing their role in driving aspirational purchases toward premium products.
✔ Activation optimization & re-engagement strategies – Learn how to maximize the conversion of unused gift cards and enhance customer engagement.
✔ Selective B2B strategy – Understand how luxury brands use gift cards as a high-end loyalty tool, particularly within corporate benefits programs (CSEs) and premium loyalty initiatives.
