Gift card market figures for the Home & Decoration industry

How are home & decor brands performing in the gift card market?

In 2025, the home and décor market is evolving in a mixed environment. Furniture purchases remain under pressure, particularly due to the slowdown in the housing market and household budget trade-offs. In contrast, décor and small home equipment segments continue to perform well, driven by pleasure purchases and more accessible home improvement projects.

In this context, the gift card is becoming a strategic lever for retailers. It helps capture more hesitant demand, trigger purchase projects and increase average basket size, particularly in categories where purchasing decisions are often inspiration-driven and omnichannel.

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What you’ll find in this Home & Decor Gift Card Report:

✔ Complementary payments & premiumization – Learn how 74% of gift cards generate additional spending, increasing the overall transaction value.
✔ Reducing expired gift cards – Explore the impact of unused gift cards and strategies to minimize expiration rates.
✔ Omnichannel & seasonal strategies – Understand how key shopping periods drive gift card sales.
✔ B2B as a growth opportunity – Discover how to leverage B2B potential, particularly through corporate benefits programs (CSEs) and loyalty initiatives.

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