The performance of the gift card market in France at Christmas

What are the figures for gift cards at Christmas?

Get a behind-the-scenes look at the most successful gift card strategies of the year.

We analyzed over 200 gift card programs to deliver a concise roundup of the campaigns, tactics, and activations that actually drove ROI during last year’s holiday season.

This report is your essential guide if you aim for significant growth in your gift card program.

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In this report, you will find

• Major consumer trends and key data by country (France, Germany, Italy, UK, USA)
• Insights by vertical (beauty, retail, food service, etc.)
• The levers used by top brands: timing, creative assets, offers, B2B funnels, last-minute tactics, post-holiday retargeting…
• Actionable recommendations to steer your next holiday season—even with a limited budget

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