B2B gift card buyer type

Which professionals are buying gift cards today?

An increasing number of brands are making their gift cards available to business customers. Rightly so, since on average 2/3 of a gift card program's revenue comes from B2B. 

For B2B customers, gift cards are a simple and efficient way to reward employees, partners, motivate salespeople, celebrate special occasions like Christmas, organize contests for their end customers, etc.
However, motivations and needs differ for each type of B2B customer.

Read this report to learn more about the characteristics of B2B gift card buyers.

In this report, you will find

• The different types of B2B buyers
• The number of B2B gift card orders per year
• Average face value of B2B gift cards ordered
  
• Annual B2B gift card sales volume
  
• Types of gift cards purchased
  
• Insights from gift card experts for each B2B type