Contact us
Contact us

Everything you need to know about Gift Cards

Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.

Insights gift card

2026 calendar, highlighting the key dates of a gift card program

The year 2025 got off to a strong start for European e-commerce. In 2024, the European B2C e-commerce market reached €819 billion, up +7% year over year, confirming a return to structurally healthy growth driven primarily by transaction volumes rather than inflation.

Découvrir

Insights gift card

Carte cadeau : TOP 50 des e-cartes cadeaux les plus demandées

À l'approche des occasions spéciales, trouver le cadeau parfait peut parfois être un défi. C'est là que les cartes cadeaux entrent en jeu. Que ce soit pour une occasion spéciale ou simplement pour faire plaisir, leur attrait réside dans leur capacité à offrir une liberté de choix tout en préservant l'intention et l'émotion derrière le geste. Explorez avec nous le top 50 des e-cartes cadeaux les plus recherchées sur internet.

Découvrir

Insights gift card

Nocibé gift card : our Expert Opinion

A subsidiary of the Douglas Group, Nocibé is currently the third-largest player in the selective perfumery market in France, behind Sephora and Yves Rocher. But what about its gift card program? Already ranked among the top 20 most-searched gift card brands in France, Nocibé’s program deserves a closer look. Does it live up to the brand’s visibility and omnichannel footprint? Let’s find out through our 6-point evaluation framework.

Découvrir

Insights gift card

Buybox will be at Tech for Retail 2025

Buybox will be exhibiting at Tech for Retail, the leading European trade show for retail innovation and technology, taking place on November 24–25, 2025 at Paris Expo Porte de Versailles.

Découvrir

Sector analysis

Understanding and attracting luxury consumers thanks to digital technology

Acquiring new customers is essential for brands, including those in the luxury goods industry. Everyone has to be profitable, and that can only start by attracting customers on the brand’s different channels to generate sales.

Découvrir

Sector analysis

Luxury: 10 Tips for a Successful Gift Card Program

Offering a digital gift card on a luxury brand’s website is a good first step—but it’s not enough. To truly unlock the value of a gift card program (customer acquisition, incremental revenue, loyalty), brands need to design a dynamic and strategic gift card offering. This article outlines best practices and key questions to evaluate or enhance your existing service. It’s also a useful checklist when selecting an external provider.

Découvrir

Sector analysis

Why Should Luxury Brands Embrace Digital Gift Cards?

Gift cards are often perceived as just another product added to a brand's range of “perfect gifts.” Many assume they’re only effective during the holiday season. And yet, particularly in their digital format, gift cards go far beyond that. They represent the brand’s value

Découvrir

Sector analysis

The impact of Gift Cards in the Cosmetics and Perfumery sector in 2024

Gift cards represent a true growth driver for brands in the cosmetics and perfumery sector. Discover how to leverage their potential to boost your sales and foster customer loyalty.

Découvrir

Sector analysis

Why should your Jewelry Brand offer a Gift Card?

Le marché des bijoux fantaisie en France représente 346 millions de chiffre d’affaires avec une progression de +11% sur deux ans. De beaux chiffres en perspective, avec de bonnes opportunités à la clé.

Découvrir

Ready to elevate your gift card strategy
and delight your customers?

Contact us
Contact us