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Everything you need to know about Gift Cards

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Insights gift card

Why should you implement reward-based promotion for your brand?

Today, brands have various techniques and tools to choose from when creating their promotional campaigns. These campaigns aim to increase sales, clear out inventory, boost traffic, and encourage action. Different promotional tools can be employed depending on the objective; sometimes, they can be combined.

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Customer experience

What is incentive marketing?

Incentive marketing (or consumer incentive) is a method used in marketing to achieve an objective. An incentive is a gift (promotional code, discount rate, gift card, digital gift, physical gift) or money a brand offers to a target or a customer to encourage a specific behaviour.

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Customer experience

How to create a successful incentive marketing campaign?

Incentive marketing is a marketing strategy to increase awareness, acquire new customers and build loyalty. However, it is important to launch relevant campaigns during a strategic period. Brands must, therefore, start by defining a clear objective because the same approach will not be used for all campaigns.

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Customer experience

What is an annual incentive plan?

It’s important for companies to carefully design and implement a B2B incentive plan that aligns with their objectives and the needs of their employees. Companies can foster motivation and engagement among their workforce by effectively utilising rewards and challenges.

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Insights gift card

How can gift cards help you stand out on Black Friday and Cyber Monday?

Black Friday and Cyber Monday might be American phenomena, but other Western consumers have adopted them with similar enthusiasm. Among the biggest spenders is the UK, followed by the EU Three: Germany, France, and Italy.

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Customer experience

A Promotional Strategy to Win the Christmas Sales Race

Christmas is a busy period for e-commerce businesses and retailers. Everyone experiences a surge in activity due to the Christmas gift rush. This race begins for every French citizen as early as October for the most organized and lasts until the very last minute on December 24th for the procrastinators.

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Customer experience

How to maximize your holiday sales until the very last minute?

Christmas is a decisive period for many brands and retailers. It represents a peak in traffic and, most importantly, an increase in sales. To face the competition, some brands have decided to offer gift cards, which are often at the top of consumers’ gift lists.

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Customer experience

How to adapt your loyalty program for Christmas?

Christmas is a great time for customer acquisition. However, don’t forget about the importance of customer retention, especially during this time of the year. Loyal customers who are also part of a loyalty program expect a special connection with brands and appropriate offers.

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Customer experience

Contests to Engage Your Community During Christmas

The notion of community is essential for brands and retailers. Knowing, analysing, understanding, and segmenting is vital to creating and evolving a long-term relationship.

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Ready to elevate your gift card strategy
and delight your customers?

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