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Everything you need to know about Gift Cards

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Insights gift card

How to choose the right gift card solution? – Comprehensive guide –

Have you decided to outsource your gift card program? Now, you must choose among the multiple solutions and different service providers. It is not an easy task. Should you prefer a plugin gift card from your CMS (Magento…)? Or would it be better to work with a company that offers a compatible solution?

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Customer experience

How e-commerce can capitalize on the back-to-school season with gift cards?

The back-to-school season occurs every year. Millions of children return to school, moving to the next grade, providing a fresh start and a chance to make new resolutions. It’s also a time for relocations. Between June and August, there is a surge in moves as parents take advantage of the long vacations to find new homes in new cities while ensuring their children’s education remains uninterrupted.

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Customer experience

What marketing strategies to maximize your revenue on Father's Day?

Whether it's June 16, 2024 in the UK, France, the US, or August 11, 2024 in Brazil, Father's Day remains a special occasion celebrated in over 80 countries around the world this year.

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Insights gift card

New strategies for retailers with digital gift cards

Gift cards are becoming increasingly popular with consumers—80% plan to buy more this year. The number of unused gift cards drops by ¼ in 2022. Among unknown brand gift card holders, 78% are ready for a new shopping experience. Afterwards, 87% even returned to stores with the newly discovered brands.

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Insights gift card

To attract Millennials during Christmas, consider e-gift cards

Christmas is the season of gift-giving, and one of the increasingly popular gifts is the gift card. In fact, 37% of French people opt for gift cards during the holiday season. However, the most interested demographic is undoubtedly the Millennials. 42% of them have a preference for electronic gift cards.

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Customer experience

Have gift cards replaced other Christmas gifts ?

Who has never given or received a gift card for Christmas? Whether plastic or digital, they are very appreciated by consumers during the holidays. Can we say they are supplanting other gifts? Should retailers put more emphasis on gift cards?

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Security and specificities

Regulations on gift cards around the world

The gift card quickly established itself worldwide among consumers and brands’ strategies. Moreover, its digital version has brought this market to another growth stage. Functions have expanded, and uses have multiplied.

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Insights gift card

How to boost your gift card distribution network ?

By developing their gift card distribution network, brands gain resources and visibility and acquire new customers. But just like any other project, supporting, boosting, and involving each member is essential to gaining efficiency and reaping the maximum benefits from this network.

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Customer experience

Which marketing strategy for brands on Mother’s Day?

Whether it takes place on March 10, 2024, in the United Kingdom, on May 26, 2024, in France, or on May 12, 2024, in the United States, Mother's Day remains a significant special event in over 50 countries worldwide this year (celebrated by 70.8% of adults).

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Ready to elevate your gift card strategy
and delight your customers?

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