How does Zalando strengthen its gift card's multi-distribution in France?
To speed up the distribution of its gift card in France, Zalando has partnered with Buybox and its network of resellers.
Zalando and Buybox are now working together to develop the B2B segment of the brand. A European expansion project is underway.
In this client case study, you will find
- Zalando's performance results
- How Zalando selects its reseller partners
- Its marketing and communication strategy on reseller partner platforms
- Valuable advice from Zalando's B2B partnership manager
"We have successfully integrated and leveraged the value provided by Buybox into our strategy. Our growth rate is remarkable and Buybox allows us to manage our profitability.”
Benjamin Boulière - B2B Sales Partnerships - Zalando SE
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Dans ce livre blanc, vous trouverez
16 actions concrètes pour optimiser les ventes de cartes cadeaux
Des campagnes pour cibler le marché B2C et B2B
Des exemples de communication de grandes marques pour Noël
Des conseils sur le lancement idéal des différentes campagnes
