Gift card market figures for the Food, Restaurant and Beverage industry
How is the food, beverage & dining sector performing in the gift card market in 2025?
In 2025, the Food, Restaurants & Beverages vertical confirms a more moderate growth trajectory, in a context shaped by consumer budget trade-offs. Gift cards nevertheless remain a well-established lever, particularly as a practical and accessible consumption tool.
Data shows a decline in the average face value (€72 → €64), consistent with current purchasing power constraints. At the same time, top-up levels are slightly increasing but remain limited compared with other sectors, reflecting the nature of the vertical: more frequent purchases but lower average basket values.
As a result, the main challenge is no longer the issuance of gift cards, but the activation of their usage: encouraging the reuse of remaining balances, stimulating spending and integrating gift cards more effectively into omnichannel customer journeys.
What you’ll find in this Food, Beverage & Dining Gift Card Report:
✔ Changing consumer behaviors – Explore how gift card usage in food and dining is evolving, with a decline in complementary payments but a significant reduction in expired cards.
✔ Seasonality and key opportunities for gift card sales.
✔ The rise of B2B and the top-performing third-party distribution channels.
✔ Growth strategies – Learn how third-party distribution and B2B pricing optimization can help maximize profitability and drive recurring sales.
