Latest figures on the gift card market in France

How is the gift card market performing in France?

The gift card market in France continues to grow, reaching approximately €8.6 billion, driven in particular by B2B demand and the digitalisation of usage. Gift cards are now established as a strategic lever to capture spending, activate customers and generate value at the moment of redemption. Performance is no longer measured solely by the number of cards sold, but by the actual value spent, through top-ups, balance reactivation and integration into omnichannel customer journeys.

If you're considering launching a gift card program, this report provides everything you need to estimate your potential revenue and build a successful strategy.

What you’ll find in this France Gift Card Market Report:

✔ France’s share of the global market.
✔ Key B2C market data.
✔ Key B2B market data.
✔ Insights into third-party distribution strategies.
✔ Sector-specific performance insights for retail and e-commerce.
✔ Expert analysis on optimizing gift card strategies.