Gift card market figures for the Fashion & Accessories industry

How is the gift card market performing in fashion & accessories in 2025?

In 2025, the fashion and accessories market is evolving in a more cautious consumption environment, marked by declining in-store traffic and increasing pressure on household budgets. In this context, growth no longer depends solely on volume, but on brands’ ability to capture greater value per customer.

The gift card is emerging as a key lever to secure demand and trigger purchases in a more opportunistic market. Data shows a decline in the average face value (€80 → €64), reflecting consumers’ budget trade-offs. At the same time, the share of cards generating an additional payment increases significantly, confirming that the gift card now acts more as a purchase trigger than as a spending cap.

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What you’ll find in this Fashion & Accessories Gift Card Report:

✔ Complementary payments – Learn how gift cards drive additional spending, increasing overall transaction value.

✔ Third-party distribution – Discover how to optimize gift card distribution via corporate benefits (CSE) and loyalty programs.

✔ Omnichannel & digitalization strategies – Strengthen the connection between physical retail and e-commerce.

✔ Competing in an evolving market – Explore how gift cards can be a strategic tool to attract and retain a more selective customer base.