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Everything you need to know about eGift Cards

Articles on gift card insights

In this section, you will find analyses, advice and case studies on plastic and digital gift cards, as well as a global overview of the developments and innovations of this tool.

Have gift cards replaced other Christmas gifts?

Have gift cards replaced other Christmas gifts?

Who has never given or received a gift card for Christmas? Whether plastic or digital, they are very appreciated by consumers during the holidays. Can we say they are supplanting other gifts? Should retailers put more emphasis on gift cards? Brands have finally...

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What are the different types of gift card customers?

What are the different types of gift card customers?

Consumers are growing fond of gift cards. Now, they feel free to directly ask brands whether they sell gift cards or not. Christmas, Mother’s Day, Father’s Day, … every special occasion is an opportunity for gift making, and gift cards are a particularly popular...

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Why have a B2B gift card program for the holidays?

Why have a B2B gift card program for the holidays?

Every year, businesses invest an ever-increasing amount of money in rewards programs in order to create incentive and build employee commitment. Motivation is, as a matter of fact, the cornerstone of human resources, and HR services are always looking for new...

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How to boost your gift card distribution network?

How to boost your gift card distribution network?

Brands, by developing their gift card distribution network, gain resources, visibility and acquire new customers. But just like any other project, it is essential to support, boost and involve each member to gain efficiency and reap the maximum benefits from this...

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8 tips for a successful sales period

Sales are already back for a new season. They are always a favorable time for e-merchants and retailers. What type of consumer behavior should we expect? How can brands make the most of this revenue opportunity? It is important to know that consumer behavior vary...

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The gift card’s evolution, from 2002 to today

The gift card’s evolution, from 2002 to today

At first, plastic gift cards appeared as a new way to give presents while showcasing the brand. Widely adopted by consumers, plastic gift cards are now going digital and bring along their fair share of new possibilities. Let’s dive in and examine what those various...

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