Everything you need to know about eGift Cards
Articles on gift card insights
In this section, you will find analyses, advice and case studies on plastic and digital gift cards, as well as a global overview of the developments and innovations of this tool.
Digital Gift Cards : an asset in crisis management
In addition to threatening people’s health, wallets and jobs, large-scale crises always have a significant impact on brands and on the economy. At first, it might seem like there is little a brand can do to face the fast-moving and unknown variables of a global...
Prepaid cards and gift cards: what is the difference?
Gift cards always rise in popularity around the holidays. It is an ideal gift as well as a very useful tool to implement brands’ marketing strategy. However, they shouldn’t be mixed up with other methods of payment, especially prepaid cards. Both are offered to...