Blog
Everything you need
to know about gift cards
What are the alternatives to coupon codes for brands and retailers?
Promotion is a marketing strategy used by a large number of brands and retailers, whether they have an exclusively online activity or a network of physical stores. Promotional...
How to integrate e-gift cards into your Christmas marketing strategy?
The holiday season is a strategic time for marketing teams. Christmas is the most important event in terms of business volume, a time when all consumers hunt for gifts. The...
How to re-enchant customer experience in the tourism sector thanks to the gift card?
Like all sectors, the tourism industry has undergone and continues to undergo major changes. Digital technology has brought new players and increased competition, and the...
What are the innovations for gift card delivery?
The gift card service can bring many benefits if it is well thought out beforehand, and if it is well implemented in the current structure of the brand. One of the most...
8 reasons to adopt the gift card in tourism
Although we are currently experiencing a moment of crisis for the travel market, tourism still remains the world's leading industry. Developing and implementing a gift card...
Questions/answers about gift cards and promotions
The gift card is a very good alternative to the promotions traditional format. Even though it has already proven itself to be a great success with consumers, questions that...
How will the gift card evolve over the next few years?
Despite an irregular economic situation, especially in the last year, the gift card market has continued to grow.Driven by the digital version: the e-card, this market has...
Luxury: how to conquer the Chinese market thanks to e-gift cards?
China has been a dynamic market for luxury brands these past few years. And by 2025, affluent Chinese consumers will conduct 40% of the world’s spending on luxury goods. With...
Should you outsource your gift card solution or develop it in-house?
After seeing the ever-growing number of demand and benefits for consumers, brands have been massively implementing gift card programs in order to integrate it to their...
How to launch a successful gift card program?
Implementing a gift card program is one thing, but making it successful is what really matters. The first requirement for success is a good launch, in fact, it is the trickiest...
Using gift cards throughout the customer journey
Today, customers are at the core of all discussions and processes led by brands. Customer satisfaction and customer experience are key elements to remain competitive and last...
Gift cards go digital
Nowadays, digital is an integral part of our lives. Worldwide, we spend an average of 6 hours and 42 minutes each day online, and 2 hours and 16 minutes of it is spent on...
