Everything you need to know about eGift Cards

Articles on gift card insights

In this section, you will find analyses, advice and case studies on plastic and digital gift cards, as well as a global overview of the developments and innovations of this tool.

How to launch a successful gift card program?

How to launch a successful gift card program?

Implementing a gift card program is one thing, but making it successful is what really matters. The first requirement for success is a good launch, in fact, it is the trickiest step. What elements should you look out for?Choosing the right solutionBrands that do not...

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Using gift cards throughout the customer journey

Using gift cards throughout the customer journey

Today, customers are at the core of all discussions and processes led by brands. Customer satisfaction and customer experience are key elements to remain competitive and last over time. This is why many have already created a customer journey map.It is a synthetic way...

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Gift cards go digital

Gift cards go digital

Nowadays, digital is an integral part of our lives. Worldwide, we spend an average of 6 hours and 42 minutes each day online, and 2 hours and 16 minutes of it is spent on social media (according to a report from Hootsuite and We Are Social). Whether through the...

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Have gift cards replaced other Christmas gifts?

Have gift cards replaced other Christmas gifts?

Who has never given or received a gift card for Christmas? Whether plastic or digital, they are very appreciated by consumers during the holidays. Can we say they are supplanting other gifts? Should retailers put more emphasis on gift cards? Brands have finally...

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What are the different types of gift card customers?

What are the different types of gift card customers?

Consumers are growing fond of gift cards. Now, they feel free to directly ask brands whether they sell gift cards or not. Christmas, Mother’s Day, Father’s Day, … every special occasion is an opportunity for gift making, and gift cards are a particularly popular...

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Why have a B2B gift card program for the holidays?

Why have a B2B gift card program for the holidays?

Every year, businesses invest an ever-increasing amount of money in rewards programs in order to create incentive and build employee commitment. Motivation is, as a matter of fact, the cornerstone of human resources, and HR services are always looking for new...

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