Everything you need
to know about gift cards

All brands and retailers with an e-commerce activity are experiencing cart abandonment. The rate is high: 69% of consumers who have filled their baskets, have given up on the...

More and more retailers are offering physical or digital gift cards on their websites. However, few take the time to monitor and analyse the different data of the program. Yet,...

The year 2021 helped many economies recover from the strong impact of the pandemic on brands and retailers, but not a complete return to the way it was. Nevertheless,...

The gift card has already proven itself in many brands and retailers’ strategies. Its benefits are numerous if solid bases are implemented and if we have a long-term vision....

For all brands with their own gift card programs, the holiday season is a very important time in the calendar. Every year, physical but especially digital gift cards are...

Christmas is a decisive period for many brands and retailers. It represents a peak in traffic and most importantly an increase in sales. To face the competition, some brands...

Customer acquisition in the tourism sector is becoming increasingly complex. Buying processes are multiplying, consumers are doing more and more research (an average of 55 days...

For several years now, tourism has been going digital. Today, more than half of tourists use online booking sites to organize their trips. Moreover, with the emergence of...

More and more brands and retailers now have their own gift card programs. The latter is therefore one of the key tools of branded currency. This notion brings an additional...

The gift card represents a strategic asset for the tourism sector players. More than just a digital service, it can deliver additional attention to end customers, enhance the...

Promotion is a marketing strategy used by a large number of brands and retailers, whether they have an exclusively online activity or a network of physical stores. Promotional...