Everything you need to know about eGift Cards
Articles on gift card insights
In this section, you will find analyses, advice and case studies on plastic and digital gift cards, as well as a global overview of the developments and innovations of this tool.
Top 10 reasons why a brand should offer digital gift cards
What reasons lay behind launching a gift card program? And how to reap its benefits?In addition to looking for ways to strengthen the bond with their customers, brands are constantly looking for new associated products and services. Indeed, to settle their position in...
8 tips for a successful sales period
Sales are already back for a new season. They are always a favorable time for e-merchants and retailers. What type of consumer behavior should we expect? How can brands make the most of this revenue opportunity? It is important to know that consumer behavior vary...
The gift card’s evolution, from 2002 to today
At first, plastic gift cards appeared as a new way to give presents while showcasing the brand. Widely adopted by consumers, plastic gift cards are now going digital and bring along their fair share of new possibilities. Let’s dive in and examine what those various...
Digital Gift Cards : an asset in crisis management
In addition to threatening people’s health, wallets and jobs, large-scale crises always have a significant impact on brands and on the economy. At first, it might seem like there is little a brand can do to face the fast-moving and unknown variables of a global...
Prepaid cards and gift cards: what is the difference?
Gift cards always rise in popularity around the holidays. It is an ideal gift as well as a very useful tool to implement brands’ marketing strategy. However, they shouldn’t be mixed up with other methods of payment, especially prepaid cards. Both are offered to...