Everything you need
to know about gift cards

The gift card is a very good alternative to the promotions traditional format. Even though it has already proven itself to be a great success with consumers, questions that...

Despite an irregular economic situation, especially in the last year, the gift card market has continued to grow.Driven by the digital version: the e-card, this market has...

China has been a dynamic market for luxury brands these past few years. And by 2025, affluent Chinese consumers will conduct 40% of the world’s spending on luxury goods. With...

After seeing the ever-growing number of demand and benefits for consumers, brands have been massively implementing gift card programs in order to integrate it to their...

Implementing a gift card program is one thing, but making it successful is what really matters. The first requirement for success is a good launch, in fact, it is the trickiest...

Today, customers are at the core of all discussions and processes led by brands. Customer satisfaction and customer experience are key elements to remain competitive and last...

Nowadays, digital is an integral part of our lives. Worldwide, we spend an average of 6 hours and 42 minutes each day online, and 2 hours and 16 minutes of it is spent on...

Many brands now operate internationally, either through their website or with physical stores. But few of these companies have an international gift card program. Yet, gift...

Another year begins. And with a new year comes new challenges to take up and opportunities to seize in order to maximize revenue. Brands have to keep on bending over backwards...

Who has never given or received a gift card for Christmas? Whether plastic or digital, they are very appreciated by consumers during the holidays. Can we say they are...

Gift cards are very appreciated by consumers. Now, they feel free to directly ask brands whether they sell gift cards or not. Christmas, Mother’s Day, Father’s Day, … every...

Every year, businesses invest an ever-increasing amount of money in rewards programs in order to create incentive and build employee commitment. Motivation is, as a matter of...