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Everything you need to know about Gift Cards

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Customer experience articles
This section lists articles about the customer experience throughout their journey. From acquisition to customer loyalty, whether in B2B or B2C, physical gift cards or digital gift cards can have different uses, especially in an omnichannel context.
Gift card insights articles
This section compiles analyses, tips, and case studies on plastic gift cards and e-gift cards, as well as a comprehensive overview of the developments and innovations in this area.
Security and fraud articles
This section lists everything related to internet security. The maintenance of a traditional gift card software or digital gift card system involves a comprehensive process for protection against online fraud.

Insights gift card

New strategies for retailers with digital gift cards

Gift cards are becoming increasingly popular with consumers—80% plan to buy more this year. The number of unused gift cards drops by ¼ in 2022. Among unknown brand gift card holders, 78% are ready for a new shopping experience. Afterwards, 87% even returned to stores with the newly discovered brands.

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Customer experience

How e-commerce can capitalize on the back-to-school season with gift cards?

The back-to-school season occurs every year. Millions of children return to school, moving to the next grade, providing a fresh start and a chance to make new resolutions. It’s also a time for relocations. Between June and August, there is a surge in moves as parents take advantage of the long vacations to find new homes in new cities while ensuring their children’s education remains uninterrupted.

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Insights gift card

To attract Millennials during Christmas, consider e-gift cards

Christmas is the season of gift-giving, and one of the increasingly popular gifts is the gift card. In fact, 37% of French people opt for gift cards during the holiday season. However, the most interested demographic is undoubtedly the Millennials. 42% of them have a preference for electronic gift cards.

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Customer experience

Have gift cards replaced other Christmas gifts ?

Who has never given or received a gift card for Christmas? Whether plastic or digital, they are very appreciated by consumers during the holidays. Can we say they are supplanting other gifts? Should retailers put more emphasis on gift cards?

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Insights gift card

Why should you use digital gift cards for a successful holiday strategy?

Christmas is just a few months, but the time to prepare has already come for brands. Many consumers will be doing their traditional holiday shopping soon. And between gifts, preparations and meals, a lot is spent.

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Insights gift card

How to boost gift card sales during the holiday season?

Christmas is a decisive period for many brands and retailers. It represents a peak in traffic and most importantly an increase in sales. To face the competition, some brands have decided to offer gift cards, which are often at the top of consumers’ gift lists.

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Insights gift card

Why have a B2B gift card program for the holidays?

Every year, businesses invest an ever-increasing amount of money in rewards programs to create incentives and build employee commitment.

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Security and specificities

Digital gift cards: fraud techniques

Digital products were quickly embraced by consumers. A purchasing process, simplified as much as possible, along with instant gratification and pleasure…

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Customer experience

The gift card strengthens digital experience in luxury

Customer experience represents a major issue for all brands and retailers, as it is often at the top of the list of decisive criteria for consumers.

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Ready to increase the revenue generated with your gift card?

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