Blog
Everything you need
to know about gift cards
When to Launch Gift Card Campaigns for Christmas?
It's already time to plan strategically for the holiday season in terms of communication and marketing campaigns. The goal is to attract as many consumers as possible, whether...
Toy and Children’s Brands: Gift Cards as a Way to Target HR and employee at Christmas
Toy brands and businesses in the children's sector are already gearing up for the upcoming year-end, which promises to be challenging once again. With a significant portion of...
How to use Gift Cards Beyond the Holiday Season?
Christmas 2023 is approaching, and questions about consumer buying intentions are already flooding retailers and e-commerce businesses. What budget will the French have this...
How to Prepare Your Gift Card Program for Christmas
Christmas is fast approaching, and during this period, gift card sales account for 41% of the annual total – nearly the majority. It's no surprise, as gift cards consistently...
Why should you implement reward-based promotion for your brand?
Today, brands have various techniques and tools to choose from when creating their promotional campaigns. These campaigns aim to increase sales, clear out inventory, boost...
What is a gift card manufacturer or printer?
Definition of a gift card manufacturer or printer The gift card manufacturer is responsible for printing the physical gift cards and eventually sending them to the brand's...
What is a gift card reseller and what are the benefits for a brand?
A brand that wants to develop its gift card program has several options. The first is to provide a gift card service to its B2C customers. The second is to offer its gift card...
New strategies for retailers with digital gift cards
Gift cards are becoming increasingly popular with consumers. 80% plan to buy more this year. The number of unused gift cards drops by ¼ in 2022. Among unknown brand gift card...
What is the current situation of the gift card market in 2022?
The gift card market has been performing well in recent years with double-digit growth ( 14% on average). The U.S. and the U.K. continue to lead regarding gift card adoption...
What is a platform provider in gift card programs?
In the network of service providers for branded gift card programs (aggregator, processor, etc.) we find the platform provider. As the name suggests, the platform provider...
Everything you need to know about the gift card aggregator
Many players are involved in your brand's gift card program. Today, we will be looking at B2B aggregators. The B2B segment refers to all the professional third-party players...
Why using a gift card plugin is not always a good idea?
When a brand wants to launch its gift card service on its e-commerce website, it can choose from several options: plugins, SaaS products, in-house solutions, customized...
