Articles on gift card insights

Another year begins. And with a new year comes new challenges to take up and opportunities to seize in order to maximize revenue. Brands have to keep on bending over backwards to stand out from the competition. Having a gift card program can make a significant...

Who has never given or received a gift card for Christmas? Whether plastic or digital, they are very appreciated by consumers during the holidays. Can we say they are supplanting other gifts? Should retailers put more emphasis on gift cards? Brands have finally...

Consumers are growing fond of gift cards. Now, they feel free to directly ask brands whether they sell gift cards or not. Christmas, Mother’s Day, Father’s Day, … every special occasion is an opportunity for gift making, and gift cards are a particularly popular...

Every year, businesses invest an ever-increasing amount of money in rewards programs in order to create incentive and build employee commitment. Motivation is, as a matter of fact, the cornerstone of human resources, and HR services are always looking for new...

Black Friday and Cyber Monday might be American phenomena, but other western consumers have adopted it with similar enthusiasm. Among the biggest spenders, we find the UK, followed by the EU Three: Germany, France and Italy. On these days, revenues and sales are now...

Christmas is just in a few months, but the time to prepare has already come for brands. Many consumers will be doing their traditional holiday shopping soon. And between gifts, preparations and meals, a lot is spent. In 2019, the average European budget was €460, and...

Holiday season is just around the corner. Consumers are already giving thought to how they will organize themselves. And since it is a key period before the financial year-end, brands are working assiduously to prepare several strategies for the upcoming holidays....

Have you decided to outsource your gift card program? Now, you have to choose among the multiple solutions and different service providers. It is not an easy task. Should you rather go for a plugin gift card from your CMS (Magento…)? Or would it be better to work with...

Brands, by developing their gift card distribution network, gain resources, visibility and acquire new customers. But just like any other project, it is essential to support, boost and involve each member to gain efficiency and reap the maximum benefits from this...

What reasons lay behind launching a gift card program? And how to reap its benefits?In addition to looking for ways to strengthen the bond with their customers, brands are constantly looking for new associated products and services. Indeed, to settle their position in...

At first, plastic gift cards appeared as a new way to give presents while showcasing the brand. Widely adopted by consumers, plastic gift cards are now going digital and bring along their fair share of new possibilities. Let’s dive in and examine what those various...