Articles on gift card insights

After seeing the ever-growing number of demand and benefits for consumers, brands have been massively implementing gift card programs in order to integrate it to their development strategy. The next step is choosing the type of project itself. Is it better to develop...

Implementing a gift card program is one thing, but making it successful is what really matters. The first requirement for success is a good launch, in fact, it is the trickiest step. What elements should you look out for?Choosing the right solutionBrands that do not...

Today, customers are at the core of all discussions and processes led by brands. Customer satisfaction and customer experience are key elements to remain competitive and last over time. This is why many have already created a customer journey map.It is a synthetic way...

Nowadays, digital is an integral part of our lives. Worldwide, we spend an average of 6 hours and 42 minutes each day online, and 2 hours and 16 minutes of it is spent on social media (according to a report from Hootsuite and We Are Social). Whether through the...

Many brands now operate internationally, either through their website or with physical stores. But few of these companies have an international gift card program. Yet, gift cards could be the perfect marketing tool to strengthen their international presence, win over...

Another year begins. And with a new year comes new challenges to take up and opportunities to seize in order to maximize revenue. Brands have to keep on bending over backwards to stand out from the competition. Having a gift card program can make a significant...

Who has never given or received a gift card for Christmas? Whether plastic or digital, they are very appreciated by consumers during the holidays. Can we say they are supplanting other gifts? Should retailers put more emphasis on gift cards? Brands have finally...

Consumers are growing fond of gift cards. Now, they feel free to directly ask brands whether they sell gift cards or not. Christmas, Mother’s Day, Father’s Day, … every special occasion is an opportunity for gift making, and gift cards are a particularly popular...

Every year, businesses invest an ever-increasing amount of money in rewards programs in order to create incentive and build employee commitment. Motivation is, as a matter of fact, the cornerstone of human resources, and HR services are always looking for new...

Black Friday and Cyber Monday might be American phenomena, but other western consumers have adopted it with similar enthusiasm. Among the biggest spenders, we find the UK, followed by the EU Three: Germany, France and Italy. On these days, revenues and sales are now...

Christmas is just in a few months, but the time to prepare has already come for brands. Many consumers will be doing their traditional holiday shopping soon. And between gifts, preparations and meals, a lot is spent. In 2019, the average European budget was €460, and...

Holiday season is just around the corner. Consumers are already giving thought to how they will organize themselves. And since it is a key period before the financial year-end, brands are working assiduously to prepare several strategies for the upcoming holidays....