Everything you need to know about eGift Cards
Articles on gift card insights
In this section, you will find analyses, advice and case studies on plastic and digital gift cards, as well as a global overview of the developments and innovations of this tool.
Why should you use digital gift cards for a successful holiday strategy?
Christmas is just in a few months, but the time to prepare has already come for brands. Many consumers will be doing their traditional holiday shopping soon. And between gifts, preparations and meals, a lot is spent. In 2019, the average European budget was €460, and...
How to successfully implement a gift card program for the holidays?
Holiday season is just around the corner. Consumers are already giving thought to how they will organize themselves. And since it is a key period before the financial year-end, brands are working assiduously to prepare several strategies for the upcoming holidays....
How to choose the right gift card solution? (Comprehensive guide)
Have you decided to outsource your gift card program? Now, you have to choose among the multiple solutions and different service providers. It is not an easy task. Should you rather go for a plugin gift card from your CMS (Magento…)? Or would it be better to work with...
How to boost your gift card distribution network?
Brands, by developing their gift card distribution network, gain resources, visibility and acquire new customers. But just like any other project, it is essential to support, boost and involve each member to gain efficiency and reap the maximum benefits from this...
Top 10 reasons why a brand should offer digital gift cards
What reasons lay behind launching a gift card program? And how to reap its benefits?In addition to looking for ways to strengthen the bond with their customers, brands are constantly looking for new associated products and services. Indeed, to settle their position in...
8 tips for a successful sales period
Sales are already back for a new season. They are always a favorable time for e-merchants and retailers. What type of consumer behavior should we expect? How can brands make the most of this revenue opportunity? It is important to know that consumer behavior vary...
The gift card’s evolution, from 2002 to today
At first, plastic gift cards appeared as a new way to give presents while showcasing the brand. Widely adopted by consumers, plastic gift cards are now going digital and bring along their fair share of new possibilities. Let’s dive in and examine what those various...
Digital Gift Cards : an asset in crisis management
In addition to threatening people’s health, wallets and jobs, large-scale crises always have a significant impact on brands and on the economy. At first, it might seem like there is little a brand can do to face the fast-moving and unknown variables of a global...
Prepaid cards and gift cards: what is the difference?
Gift cards always rise in popularity around the holidays. It is an ideal gift as well as a very useful tool to implement brands’ marketing strategy. However, they shouldn’t be mixed up with other methods of payment, especially prepaid cards. Both are offered to...