Customer experience
Numerous studies have shown that mobile usage is widespread among the French daily. With over 33.7 million mobile users daily, 90% connect at least once daily.
A key period for retailers is fast approaching: the festive season.
Christmas is one of the peak periods for retailers and e-commerce businesses, with some generating up to half of their annual revenue during this time.
Insights gift card
For all brands with their own gift card programs, the holiday season is a very important time in the calendar. Every year, physical but especially digital gift cards are becoming increasingly popular among consumers.
Many players are involved in your brand’s gift card program. Today, we will be looking at B2B aggregators. The B2B segment refers to all the professional third-party players who wish to purchase your gift card. When it comes to multicasting, third-party players are retailers who are looking to expand their catalogues. They buy gift cards from your brand and resell them to their end customers.
A brand that wants to develop its gift card program has several options. The first is to provide a gift card service to its B2C customers. The second is to offer its gift card to B2B customers (works councils or companies as part of an incentive program or an employee grant). To enlarge the B2B segment, it can decide to open its gift card to third-party resellers: the distributors.
All brands and retailers with an e-commerce activity are experiencing cart abandonment. The rate is high: 69% of consumers who have filled their baskets have given up on the act of purchasing in 2021.
Branded currency is, today, an essential notion for brands and retailers, whether they are operating in e-commerce, retail or both. So, what is this concept, and what is its added value?
Branded currency is becoming more and more important in brand strategies. It brings a new reflection on the articulation of different strategies. Some leading brands are now using this concept.
