Everything you need to know about eGift Cards
What are the different types of gift card customers?
Consumers are growing fond of gift cards. Now, they feel free to directly ask brands whether they sell gift cards or not. Christmas, Mother’s Day, Father’s Day, … every special occasion is an opportunity for gift making, and gift cards are a particularly popular...
Why have a B2B gift card program for the holidays?
Every year, businesses invest an ever-increasing amount of money in rewards programs in order to create incentive and build employee commitment. Motivation is, as a matter of fact, the cornerstone of human resources, and HR services are always looking for new...
8 marketing trends for the holiday season
The holiday season is probably the most important time of the year for brands. Each year, most brands allocate around 20% of their overall marketing budget to the winter holidays. And for good reason: altogether, holiday spending accounts for 20% of annual retail...
Why set up a digital loyalty program?
Just like customer acquisition, customer loyalty is an important part of a brand’s business. It has an impact on performances that is far from insignificant. According to a Bain & Company theory, by increasing retention by as little as 5%, profits can be boosted...
How can gift cards help you stand out on Black Friday and Cyber Monday?
Black Friday and Cyber Monday might be American phenomena, but other western consumers have adopted it with similar enthusiasm. Among the biggest spenders, we find the UK, followed by the EU Three: Germany, France and Italy. On these days, revenues and sales are now...
Why should you use digital gift cards for a successful holiday strategy?
Christmas is just in a few months, but the time to prepare has already come for brands. Many consumers will be doing their traditional holiday shopping soon. And between gifts, preparations and meals, a lot is spent. In 2019, the average European budget was €460, and...
How to successfully implement a gift card program for the holidays?
Holiday season is just around the corner. Consumers are already giving thought to how they will organize themselves. And since it is a key period before the financial year-end, brands are working assiduously to prepare several strategies for the upcoming holidays....
How to choose the right gift card solution? (Comprehensive guide)
Have you decided to outsource your gift card program? Now, you have to choose among the multiple solutions and different service providers. It is not an easy task. Should you rather go for a plugin gift card from your CMS (Magento…)? Or would it be better to work with...
6 ways to develop your web-to-store strategy
For a very long time, we have opposed e-commerce and retail. Now, we have realized that a consumer journey must be seen as a global experience. Consumers don’t make a distinction between online and offline. All they want is to find the best solution to their needs,...
Luxury: 7 tips to draw Millennials in
Millennials, or Generation Y, are fond of luxury goods, and in a few years’ time they will represent most of the major brands’ clientele. However, they bring along their fair share of demands, and are pressing luxury brands to change their ways. Nowadays, one of the...
How to boost your gift card distribution network?
Brands, by developing their gift card distribution network, gain resources, visibility and acquire new customers. But just like any other project, it is essential to support, boost and involve each member to gain efficiency and reap the maximum benefits from this...
Ideas to incorporate CSR initiatives to your marketing strategy
According to a 2017 worldwide Oeko Tex study, 70% of consumers wish to invest in a more sustainable and eco-friendly consumption. And according to a Cone Communications study, 87% of consumers will purchase a product because a company advocated for an issue they cared...
Top 10 reasons why a brand should offer digital gift cards
What reasons lay behind launching a gift card program? And how to reap its benefits?In addition to looking for ways to strengthen the bond with their customers, brands are constantly looking for new associated products and services. Indeed, to settle their position in...
Millennials, a strategic stake for luxury brands
Millennials, or Generation Y, refer to all people born between 1980 and 2000. It is a generation that is often considered to represent future consumers, and therefore is a central topic of discussion for all brands. The luxury goods industry is no exception, it is far...
8 tips for a successful sales period
Sales are already back for a new season. They are always a favorable time for e-merchants and retailers. What type of consumer behavior should we expect? How can brands make the most of this revenue opportunity? It is important to know that consumer behavior vary...
