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Everything you need to know about eGift Cards

8 tips for a successful sales period

Sales are already back for a new season. They are always a favorable time for e-merchants and retailers. What type of consumer behavior should we expect? How can brands make the most of this revenue opportunity? It is important to know that consumer behavior vary...

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The gift card’s evolution, from 2002 to today

The gift card’s evolution, from 2002 to today

At first, plastic gift cards appeared as a new way to give presents while showcasing the brand. Widely adopted by consumers, plastic gift cards are now going digital and bring along their fair share of new possibilities. Let’s dive in and examine what those various...

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Gift cards: a formidable marketing tool

Gift cards: a formidable marketing tool

It is getting increasingly difficult for marketing strategies to stand out : finding new initiatives, increasing brand awareness amidst the competition, attracting new customers or encouraging loyalty… What if gift cards are the solution for a successful marketing...

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Digital Gift Cards : an asset in crisis management

Digital Gift Cards : an asset in crisis management

In addition to threatening people’s health, wallets and jobs, large-scale crises always have a significant impact on brands and on the economy. At first, it might seem like there is little a brand can do to face the fast-moving and unknown variables of a global...

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