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Everything you need to know about eGift Cards

What are the different types of gift card customers?

What are the different types of gift card customers?

Consumers are growing fond of gift cards. Now, they feel free to directly ask brands whether they sell gift cards or not. Christmas, Mother’s Day, Father’s Day, … every special occasion is an opportunity for gift making, and gift cards are a particularly popular...

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Why have a B2B gift card program for the holidays?

Why have a B2B gift card program for the holidays?

Every year, businesses invest an ever-increasing amount of money in rewards programs in order to create incentive and build employee commitment. Motivation is, as a matter of fact, the cornerstone of human resources, and HR services are always looking for new...

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Why set up a digital loyalty program?

Why set up a digital loyalty program?

Just like customer acquisition, customer loyalty is an important part of a brand’s business. It has an impact on performances that is far from insignificant. According to a Bain & Company theory, by increasing retention by as little as 5%, profits can be boosted...

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Luxury: 7 tips to draw Millennials in

Luxury: 7 tips to draw Millennials in

Millennials, or Generation Y, are fond of luxury goods, and in a few years’ time they will represent most of the major brands’ clientele. However, they bring along their fair share of demands, and are pressing luxury brands to change their ways. Nowadays, one of the...

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How to boost your gift card distribution network?

How to boost your gift card distribution network?

Brands, by developing their gift card distribution network, gain resources, visibility and acquire new customers. But just like any other project, it is essential to support, boost and involve each member to gain efficiency and reap the maximum benefits from this...

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8 tips for a successful sales period

Sales are already back for a new season. They are always a favorable time for e-merchants and retailers. What type of consumer behavior should we expect? How can brands make the most of this revenue opportunity? It is important to know that consumer behavior vary...

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