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Everything you need to know about Gift Cards

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Sector analysis

Gift cards: an indispensable asset in the fashion and accessories sector

In a highly competitive global environment, the fashion and accessories sector is constantly evolving. Brands face increasing challenges to differentiate themselves and captivate consumers in a landscape saturated with options. Among the effective strategies adopted, the gift card emerges as a particularly powerful commercial tool.

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Sector analysis

The impact of Gift Cards in the Cosmetics and Perfumery sector in 2024

Gift cards represent a true growth driver for brands in the cosmetics and perfumery sector. Discover how to leverage their potential to boost your sales and foster customer loyalty.

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Sector analysis

Why should your Jewelry Brand offer a Gift Card?

Le marché des bijoux fantaisie en France représente 346 millions de chiffre d’affaires avec une progression de +11% sur deux ans. De beaux chiffres en perspective, avec de bonnes opportunités à la clé.

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The gift card market at Christmas

Christmas is the peak season for gift cards. Many brands' programs record exceptional sales volumes, confirming the gift card as a preferred choice, always among the top three favorite gifts. However, it is not spared, like the rest of the e-commerce landscape, from tight budgets, thoughtful purchases, and inflation.

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Sector analysis

Toy and Children’s Brands: Gift Cards as a Way to Target HR and employee at Christmas

Toy brands and businesses in the children’s sector are already gearing up for the upcoming year-end, which promises to be challenging once again. With a significant portion of their revenue generated during Christmas, including 30% in December 2021, this period is undoubtedly strategic.

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Apple's gift card: our Expert Opinion

Apple. A name that resonates with innovation, elegance, and perfection.Whether admired or criticized, Apple leaves no one indifferent. Its journey—marked by brilliant successes and complex challenges—continues to captivate. But what about its gift card program? Does it live up to the company’s ambitions? Is consumer demand truly there?

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Gift cards: shifting consumer behaviors and new strategic opportunities

Gift cards are no longer just store credit. They’ve evolved into a strategic asset—shaping consumer behavior and embedding themselves in retail marketing strategies. In 2024, their usage is undergoing a major transformation, driven by digital adoption, the rise of “self-use,” and the growing impact of the B2B market.

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The omnichannel gift card: a strategic growth lever for retail brands

With 40% of gift cards purchased online and 60% in-store, it’s essential that consumers can redeem them freely—regardless of where they were bought. But expectations are rising: 54.5% of consumers now demand that gift cards be usable both in-store and online. Adapting to this demand is crucial for maximizing sales opportunities.

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Steam's gift card: our Expert Opinion

Today, we’re diving into the world of Steam, one of the most popular and influential video game platforms in the world. It’s no surprise, then, that Steam gift cards are among the most searched-for digital products online, with thirty thousand monthly searches and up to one hundred thousand in December alone.

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Ready to elevate your gift card strategy
and delight your customers?

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