Everything you need to know about eGift Cards
How to launch a successful gift card program?
Implementing a gift card program is one thing, but making it successful is what really matters. The first requirement for success is a good launch, in fact, it is the trickiest step. What elements should you look out for?Choosing the right solutionBrands that do not...
Using gift cards throughout the customer journey
Today, customers are at the core of all discussions and processes led by brands. Customer satisfaction and customer experience are key elements to remain competitive and last over time. This is why many have already created a customer journey map.It is a synthetic way...
Gift cards go digital
Nowadays, digital is an integral part of our lives. Worldwide, we spend an average of 6 hours and 42 minutes each day online, and 2 hours and 16 minutes of it is spent on social media (according to a report from Hootsuite and We Are Social). Whether through the...
7 recommendations to launch an international gift card program
Many brands now operate internationally, either through their website or with physical stores. But few of these companies have an international gift card program. Yet, gift cards could be the perfect marketing tool to strengthen their international presence, win over...
2021 calendar, highlighting the key dates of a gift card program
Another year begins. And with a new year comes new challenges to take up and opportunities to seize in order to maximize revenue. Brands have to keep on bending over backwards to stand out from the competition. Having a gift card program can make a significant...
Have gift cards replaced other Christmas gifts?
Who has never given or received a gift card for Christmas? Whether plastic or digital, they are very appreciated by consumers during the holidays. Can we say they are supplanting other gifts? Should retailers put more emphasis on gift cards? Brands have finally...
How to limit online fraud over the holidays?
The holidays are the time for presents, long family dinners and hot cocoa. But it is also the greatest rush of the year for brands, who all work hard to satisfy consumers and to finish the year on the right note. For brands offering digital gift cards, the traffic...
How to maximize your holiday sales until the very last minute?
The holiday season is a special time of the year, for consumers as well as for brands. For the latter, that period rhymes with a peak in traffic, resulting in record sales. And for consumers, the end of the year is an interlude in their purchasing behavior. It indeed...
What are the different types of gift card customers?
Consumers are growing fond of gift cards. Now, they feel free to directly ask brands whether they sell gift cards or not. Christmas, Mother’s Day, Father’s Day, … every special occasion is an opportunity for gift making, and gift cards are a particularly popular...
Why have a B2B gift card program for the holidays?
Every year, businesses invest an ever-increasing amount of money in rewards programs in order to create incentive and build employee commitment. Motivation is, as a matter of fact, the cornerstone of human resources, and HR services are always looking for new...
8 marketing trends for the holiday season
The holiday season is probably the most important time of the year for brands. Each year, most brands allocate around 20% of their overall marketing budget to the winter holidays. And for good reason: altogether, holiday spending accounts for 20% of annual retail...
Why set up a digital loyalty program?
Just like customer acquisition, customer loyalty is an important part of a brand’s business. It has an impact on performances that is far from insignificant. According to a Bain & Company theory, by increasing retention by as little as 5%, profits can be boosted...
How can gift cards help you stand out on Black Friday and Cyber Monday?
Black Friday and Cyber Monday might be American phenomena, but other western consumers have adopted it with similar enthusiasm. Among the biggest spenders, we find the UK, followed by the EU Three: Germany, France and Italy. On these days, revenues and sales are now...
Why should you use digital gift cards for a successful holiday strategy?
Christmas is just in a few months, but the time to prepare has already come for brands. Many consumers will be doing their traditional holiday shopping soon. And between gifts, preparations and meals, a lot is spent. In 2019, the average European budget was €460, and...
How to successfully implement a gift card program for the holidays?
Holiday season is just around the corner. Consumers are already giving thought to how they will organize themselves. And since it is a key period before the financial year-end, brands are working assiduously to prepare several strategies for the upcoming holidays....
