Blog
Everything you need
to know about gift cards
Taxation of gift cards as rewards in Europe
With the multiplication of incentives programs, gift cards are increasingly used as company rewards. Companies no longer hesitate to mark the different moments of the year with...
How to boost international tourism post global pandemic?
In the years to come, we will probably look back at 2020 as the moment that changed everything. Lockdowns became the new normal, living rooms turned into offices, handshakes...
Questions/answers about gift cards and promotions
The gift card is a very good alternative to the promotions traditional format. Even though it has already proven itself to be a great success with consumers, questions that...
How will the gift card evolve over the next few years?
Despite an irregular economic situation, especially in the last year, the gift card market has continued to grow.Driven by the digital version: the e-card, this market has...
Regulations on gift cards around the world
The gift card quickly established itself in the world, both among consumers and brands’ strategies. More, its digital version has brought this market to another stage of...
Luxury: how to conquer the Chinese market thanks to e-gift cards?
China has been a dynamic market for luxury brands these past few years. And by 2025, affluent Chinese consumers will conduct 40% of the world’s spending on luxury goods. With...
Which marketing strategy for brands on Mother’s Day?
Whether it takes place on March 14th in the UK, May 30th in France or May 9th in the US, Mother’s Day represents an important special event every year in more than 50 countries...
Luxury and digital: irreconcilable yesterday, inseparable today
By 2025, online luxury sales will triple to reach 1/5 of total product sales, according to McKinsey & Company (2015). If an online luxury experience seems obvious nowadays,...
Digital gift cards: fraud techniques
Digital products were quickly embraced by consumers. A purchasing process, simplified as much as possible, along with instant gratification and pleasure… What is there not to...
Stand out thanks to your loyalty program
Customer loyalty is among the biggest challenges for marketers, and more broadly, for brands. For a good reason, loyal customers are easier to approach. How can a brand manage...
Understanding and attracting luxury consumers thanks to digital technology
Acquiring new customers is an essential – if not inescapable – step for brands, including in the luxury goods industry. Everyone has to be profitable, and that can only start...
Should you outsource your gift card solution or develop it in-house?
After seeing the ever-growing number of demand and benefits for consumers, brands have been massively implementing gift card programs in order to integrate it to their...
