Everything you need to know about eGift Cards
Ideas to incorporate CSR initiatives to your marketing strategy
According to a 2017 worldwide Oeko Tex study, 70% of consumers wish to invest in a more sustainable and eco-friendly consumption. And according to a Cone Communications study, 87% of consumers will purchase a product because a company advocated for an issue they cared...
Top 10 reasons why a brand should offer digital gift cards
What reasons lay behind launching a gift card program? And how to reap its benefits?In addition to looking for ways to strengthen the bond with their customers, brands are constantly looking for new associated products and services. Indeed, to settle their position in...
Millennials, a strategic stake for luxury brands
Millennials, or Generation Y, refer to all people born between 1980 and 2000. It is a generation that is often considered to represent future consumers, and therefore is a central topic of discussion for all brands. The luxury goods industry is no exception, it is far...
8 tips for a successful sales period
Sales are already back for a new season. They are always a favorable time for e-merchants and retailers. What type of consumer behavior should we expect? How can brands make the most of this revenue opportunity? It is important to know that consumer behavior vary...
The gift card’s evolution, from 2002 to today
At first, plastic gift cards appeared as a new way to give presents while showcasing the brand. Widely adopted by consumers, plastic gift cards are now going digital and bring along their fair share of new possibilities. Let’s dive in and examine what those various...
Luxury brands going digital : a new opportunity for their customer experience?
Luxury is a market that sets itself apart. A market where in which everything is re-enchanted. This doesn’t only apply to the exceptional products it sells, it must also apply to its first-rate services. Consumers expect a tailored customer experience. Every luxury...
Gift cards: a formidable marketing tool
It is getting increasingly difficult for marketing strategies to stand out : finding new initiatives, increasing brand awareness amidst the competition, attracting new customers or encouraging loyalty… What if gift cards are the solution for a successful marketing...
Digital Gift Cards : an asset in crisis management
In addition to threatening people’s health, wallets and jobs, large-scale crises always have a significant impact on brands and on the economy. At first, it might seem like there is little a brand can do to face the fast-moving and unknown variables of a global...
Why digital gift cards need to be protected from online fraud
Online fraud is everywhere and digital products, such as e-gift cards, are the first to bear the cost. Without a fraud protection system or minimum security, digital gift cards are more hackable than any other product. During the holidays, 1 attempted fraud out of 10...
Impulse buying : how to encourage impulse purchases in stores and online? (Comprehensive Guide)
Impulse purchasing is the tendency of customers to acquire goods they hadn’t planned on buying, whether in store or online. It is a spur-of-the-moment decision. This type of consumer behaviour is interesting for brands. Why is that? Because when customers buy...
Prepaid cards and gift cards: what is the difference?
Gift cards always rise in popularity around the holidays. It is an ideal gift as well as a very useful tool to implement brands’ marketing strategy. However, they shouldn’t be mixed up with other methods of payment, especially prepaid cards. Both are offered to...
