Blog
Everything you need
to know about gift cards
Corporate gifting: from a routine to a priority
All of us can think of many occasions year-round that can lead to both personal gifting and corporate gifting. But the latter specifically has undergone an important...
4 points to improve your branded currency
Branded currency is becoming more and more important in brand strategies. It brings a new reflection on the different strategies’ articulation. Some leading brands are now...
How to reduce the impact of shopping cart abandonment with an e-gift card?
All brands and retailers with an e-commerce activity are experiencing cart abandonment. The rate is high: 69% of consumers who have filled their baskets, have given up on the...
What are the KPIs to monitor for a successful gift card program?
More and more retailers are offering physical or digital gift cards on their websites. However, few take the time to monitor and analyse the different data of the program. Yet,...
2022 calendar, highlighting the key dates of a gift card program
The year 2021 helped many economies recover from the strong impact of the pandemic on brands and retailers, but not a complete return to the way it was. Nevertheless,...
How to retain new customers after Christmas?
The holiday season is now over, giving brands an opportunity to analyze their results and performances. Very often, we can notice that Christmas brings in more new customers...
The gift card strengthens digital experience in luxury
Customer experience represents a major issue for all brands and retailers, as it is often at the top of the list of decisive criteria for consumers. Customers are becoming...
Turn your after-sales service into a strength after the holiday season
After the holidays, there is a peak in demand for after-sales services. Many customers will want to exchange gifts, request repairs, or make a complaint. For brands and...
How to set up a distribution network for your gift card?
The gift card has already proven itself in many brands and retailers’ strategies. Its benefits are numerous if solid bases are implemented and if we have a long-term vision....
Optimize gift card sales during Christmas thanks to your distribution strategy
For all brands with their own gift card programs, the holiday season is a very important time in the calendar. Every year, physical but especially digital gift cards are...
How to boost gift card sales during the holiday season?
Christmas is a decisive period for many brands and retailers. It represents a peak in traffic and most importantly an increase in sales. To face the competition, some brands...
How to acquire customers in the tourism sector thanks to the gift card?
Customer acquisition in the tourism sector is becoming increasingly complex. Buying processes are multiplying, consumers are doing more and more research (an average of 55 days...
