Blog
Everything you need
to know about gift cards
How will the gift card evolve over the next few years?
Despite an irregular economic situation, especially in the last year, the gift card market has continued to grow.Driven by the digital version: the e-card, this market has...
Regulations on gift cards around the world
The gift card quickly established itself in the world, both among consumers and brands’ strategies. More, its digital version has brought this market to another stage of...
Luxury: how to conquer the Chinese market thanks to e-gift cards?
China has been a dynamic market for luxury brands these past few years. And by 2025, affluent Chinese consumers will conduct 40% of the world’s spending on luxury goods. With...
Which marketing strategy for brands on Mother’s Day?
Whether it takes place on March 14th in the UK, May 30th in France or May 9th in the US, Mother’s Day represents an important special event every year in more than 50 countries...
Luxury and digital: irreconcilable yesterday, inseparable today
By 2025, online luxury sales will triple to reach 1/5 of total product sales, according to McKinsey & Company (2015). If an online luxury experience seems obvious nowadays,...
Digital gift cards: fraud techniques
Digital products were quickly embraced by consumers. A purchasing process, simplified as much as possible, along with instant gratification and pleasure… What is there not to...
Stand out thanks to your loyalty program
Customer loyalty is among the biggest challenges for marketers, and more broadly, for brands. For a good reason, loyal customers are easier to approach. How can a brand manage...
Understanding and attracting luxury consumers thanks to digital technology
Acquiring new customers is an essential – if not inescapable – step for brands, including in the luxury goods industry. Everyone has to be profitable, and that can only start...
Should you outsource your gift card solution or develop it in-house?
After seeing the ever-growing number of demand and benefits for consumers, brands have been massively implementing gift card programs in order to integrate it to their...
How to launch a successful gift card program?
Implementing a gift card program is one thing, but making it successful is what really matters. The first requirement for success is a good launch, in fact, it is the trickiest...
Using gift cards throughout the customer journey
Today, customers are at the core of all discussions and processes led by brands. Customer satisfaction and customer experience are key elements to remain competitive and last...
Gift cards go digital
Nowadays, digital is an integral part of our lives. Worldwide, we spend an average of 6 hours and 42 minutes each day online, and 2 hours and 16 minutes of it is spent on...
