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Everything you need
to know about gift cards
A Promotional Strategy to Win the Christmas Sales Race
Christmas is a busy period for e-commerce businesses and retailers. Everyone experiences a surge in activity, mainly due to the Christmas gift rush. This race begins for every...
When to Launch Gift Card Campaigns for Christmas?
It's already time to plan strategically for the holiday season in terms of communication and marketing campaigns. The goal is to attract as many consumers as possible, whether...
Toy and Children’s Brands: Gift Cards as a Way to Target HR and employee at Christmas
Toy brands and businesses in the children's sector are already gearing up for the upcoming year-end, which promises to be challenging once again. With a significant portion of...
How to use Gift Cards Beyond the Holiday Season?
Christmas 2023 is approaching, and questions about consumer buying intentions are already flooding retailers and e-commerce businesses. What budget will the French have this...
7 Key Points for Leveraging Your E-commerce Site During Christmas
During Christmas, an increasing number of consumers turn to the internet for their holiday shopping. Last year, 65% of them used this channel, with a budget of €189 (compared...
How to Prepare Your Gift Card Program for Christmas
Christmas is fast approaching, and during this period, gift card sales account for 41% of the annual total – nearly the majority. It's no surprise, as gift cards consistently...
How e-commerce can capitalize on the back-to-school season with gift cards?
The back-to-school season occurs every year. Millions of children return to school, moving up to the next grade, providing a fresh start and a chance to make new resolutions....
Influence Marketing and User Generated Content: Growth Drivers of E-commerce
Influence marketing and user-generated content (UGC) are two of the most extensively explored axes within brands. Both markets have evolved in recent years, leading to new...
What is the impact of the second-hand market on brands?
The second-hand market has gained significant momentum in recent years. Whether driven by economic conditions or environmental concerns, both consumers and brands are...
How to create a loyalty program that generates value for the brand?
It's a well-known fact that customer loyalty is becoming increasingly difficult to achieve. However, it remains a strategic challenge for any brand. Loyal customers provide a...
Why should you implement reward-based promotion for your brand?
Today, brands have various techniques and tools to choose from when creating their promotional campaigns. These campaigns aim to increase sales, clear out inventory, boost...
What is a gift card manufacturer or printer?
Definition of a gift card manufacturer or printer The gift card manufacturer is responsible for printing the physical gift cards and eventually sending them to the brand's...
