Blog
Everything you need
to know about gift cards
The e-gift card for Christmas in figures
During Christmas, brands and retailers become multitasking professionals, they must manage multiple solutions to form a consistent and effective strategy in order to maximize...
What are the alternatives to coupon codes for brands and retailers?
Promotion is a marketing strategy used by a large number of brands and retailers, whether they have an exclusively online activity or a network of physical stores. Promotional...
What is branded currency?
Branded currency is, today, an essential notion for brands and retailers, whether they are operating in e-commerce, retail or both. So, what is this concept and what is its...
How to integrate e-gift cards into your Christmas marketing strategy?
The holiday season is a strategic time for marketing teams. Christmas is the most important event in terms of business volume, a time when all consumers hunt for gifts. The...
How to re-enchant customer experience in the tourism sector thanks to the gift card?
Like all sectors, the tourism industry has undergone and continues to undergo major changes. Digital technology has brought new players and increased competition, and the...
What are the innovations for gift card delivery?
The gift card service can bring many benefits if it is well thought out beforehand, and if it is well implemented in the current structure of the brand. One of the most...
Gift cards self-use around the world
Now that some parts of the world are beginning their restart from managing the crisis to recovery and economies reopening, new consumer behaviors emerge: changing consumption...
8 reasons to adopt the gift card in tourism
Although we are currently experiencing a moment of crisis for the travel market, tourism still remains the world's leading industry. Developing and implementing a gift card...
Taxation of gift cards as rewards in Europe
With the multiplication of incentives programs, gift cards are increasingly used as company rewards. Companies no longer hesitate to mark the different moments of the year with...
How to boost international tourism post global pandemic?
In the years to come, we will probably look back at 2020 as the moment that changed everything. Lockdowns became the new normal, living rooms turned into offices, handshakes...
Questions/answers about gift cards and promotions
The gift card is a very good alternative to the promotions traditional format. Even though it has already proven itself to be a great success with consumers, questions that...
How will the gift card evolve over the next few years?
Despite an irregular economic situation, especially in the last year, the gift card market has continued to grow.Driven by the digital version: the e-card, this market has...
