Everything you need to know about eGift Cards

Articles on customer experience

In this section, you will find articles regarding customer experience. From customer acquisition to customer loyalty, whether in B2B or B2C, plastic and digital gift cards can be used in numerous ways. Especially with an omnichannel approach.

Stand out thanks to your loyalty program

Stand out thanks to your loyalty program

Customer loyalty is among the biggest challenges for marketers, and more broadly, for brands. For a good reason, loyal customers are easier to approach. How can a brand manage to keep a long-term relationship with its clients? Well, it simply tries to engage with them...

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Why set up a digital loyalty program?

Why set up a digital loyalty program?

Just like customer acquisition, customer loyalty is an important part of a brand’s business. It has an impact on performances that is far from insignificant. According to a Bain & Company theory, by increasing retention by as little as 5%, profits can be boosted...

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Luxury: 7 tips to draw Millennials in

Luxury: 7 tips to draw Millennials in

Millennials, or Generation Y, are fond of luxury goods, and in a few years’ time they will represent most of the major brands’ clientele. However, they bring along their fair share of demands, and are pressing luxury brands to change their ways. Nowadays, one of the...

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Gift cards: a formidable marketing tool

Gift cards: a formidable marketing tool

It is getting increasingly difficult for marketing strategies to stand out : finding new initiatives, increasing brand awareness amidst the competition, attracting new customers or encouraging loyalty… What if gift cards are the solution for a successful marketing...

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