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Everything you need to know about gift cards
7 Key Points for Leveraging Your E-commerce Site During Christmas
During Christmas, an increasing number of consumers turn to the internet for their holiday shopping. Last year, 65% of them used this channel, with a budget of €189 (compared...
How e-commerce can capitalize on the back-to-school season with gift cards?
The back-to-school season occurs every year. Millions of children return to school, moving up to the next grade, providing a fresh start and a chance to make new resolutions....
Influence Marketing and User Generated Content: Growth Drivers of E-commerce
Influence marketing and user-generated content (UGC) are two of the most extensively explored axes within brands. Both markets have evolved in recent years, leading to new...
What is the impact of the second-hand market on brands?
The second-hand market has gained significant momentum in recent years. Whether driven by economic conditions or environmental concerns, both consumers and brands are...
How to create a loyalty program that generates value for the brand?
It's a well-known fact that customer loyalty is becoming increasingly difficult to achieve. However, it remains a strategic challenge for any brand. Loyal customers provide a...
What is an annual incentive plan?
B2B incentive: definitionBefore we delve into what an incentive plan is, let's first define B2B incentive. What is B2B incentive? B2B incentive is implemented by companies for...
How to create a successful incentive marketing campaign?
Incentive marketing is a marketing strategy to increase awareness, acquire new customers and build loyalty. However, it is important to launch relevant campaigns during a...
What is incentive marketing?
Definition of incentive marketingIncentive marketing (or consumer incentive) is a method used in marketing to achieve an objective. An incentive is a gift (promotional code,...
Corporate gifting: from a routine to a priority
All of us can think of many occasions year-round that can lead to both personal gifting and corporate gifting. But the latter specifically has undergone an important...
4 points to improve your branded currency
Branded currency is becoming more and more important in brand strategies. It brings a new reflection on the different strategies’ articulation. Some leading brands are now...
How to retain new customers after Christmas?
The holiday season is now over, giving brands an opportunity to analyze their results and performances. Very often, we can notice that Christmas brings in more new customers...
The gift card strengthens digital experience in luxury
Customer experience represents a major issue for all brands and retailers, as it is often at the top of the list of decisive criteria for consumers. Customers are becoming...
