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Everything you need to know about eGift Cards

Articles on customer experience

In this section, you will find articles regarding customer experience. From customer acquisition to customer loyalty, whether in B2B or B2C, plastic and digital gift cards can be used in numerous ways. Especially with an omnichannel approach.

Luxury: 7 tips to draw Millennials in

Luxury: 7 tips to draw Millennials in

Millennials, or Generation Y, are fond of luxury goods, and in a few years’ time they will represent most of the major brands’ clientele. However, they bring along their fair share of demands, and are pressing luxury brands to change their ways. Nowadays, one of the...

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Gift cards: a formidable marketing tool

Gift cards: a formidable marketing tool

It is getting increasingly difficult for marketing strategies to stand out : finding new initiatives, increasing brand awareness amidst the competition, attracting new customers or encouraging loyalty… What if gift cards are the solution for a successful marketing...

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