8 reasons to adopt the gift card in tourism

8 reasons to adopt the gift card in tourism

Although we are currently experiencing a moment of crisis for the travel market, tourism still remains the world’s leading industry. Developing and implementing a gift card program can be very beneficial for tourism businesses. The latter must be considered as a...
Questions/answers about gift cards and promotions

Questions/answers about gift cards and promotions

The gift card is a very good alternative to the promotions traditional format. Even though it has already proven itself to be a great success with consumers, questions that need to be answered still remain. Why choose the gift card as a promotion instead of the coupon...
How will the gift card evolve over the next few years?

How will the gift card evolve over the next few years?

Despite an irregular economic situation, especially in the last year, the gift card market has continued to grow.Driven by the digital version: the e-card, this market has even experienced a double-digit growth for several years now. A trend that will not go away as...