by Ana | Apr 13, 2021 | PROTECTION AND SPECIFIC FEATURES
Digital products were quickly embraced by consumers. A purchasing process, simplified as much as possible, along with instant gratification and pleasure… What is there not to like? The only issue really is that these types of products also attract malicious people:... 
by Ana | Apr 6, 2021 | CUSTOMER EXPERIENCE
Customer loyalty is among the biggest challenges for marketers, and more broadly, for brands. For a good reason, loyal customers are easier to approach. How can a brand manage to keep a long-term relationship with its clients? Well, it simply tries to engage with them... 
by Ana | Mar 23, 2021 | CUSTOMER EXPERIENCE
Acquiring new customers is an essential – if not inescapable – step for brands, including in the luxury goods industry. Everyone has to be profitable, and that can only start by attracting customers on the brand’s different channels in order to generate sales.... 
by Ana | Mar 16, 2021 | INSIGHTS
After seeing the ever-growing number of demand and benefits for consumers, brands have been massively implementing gift card programs in order to integrate it to their development strategy. The next step is choosing the type of project itself. Is it better to develop... 
by Ana | Mar 2, 2021 | INSIGHTS
Implementing a gift card program is one thing, but making it successful is what really matters. The first requirement for success is a good launch, in fact, it is the trickiest step. What elements should you look out for? Choosing the right solution Brands that do not...