The year 2021 helped many economies recover from the strong impact of the pandemic on brands and retailers, but not a complete return to the way it was. Nevertheless, e-retailers were able to take advantage of the situation: strong increase in digital purchases,...
The holiday season is now over, giving brands an opportunity to analyze their results and performances. Very often, we can notice that Christmas brings in more new customers than the rest of the year. This is due to the numerous marketing campaigns and different...
After the holidays, there is a peak in demand for after-sales services. Many customers will want to exchange gifts, request repairs, or make a complaint. For brands and retailers, it is important to anticipate this wave of requests to start the new year on the right...
For all brands with their own gift card programs, the holiday season is a very important time in the calendar. Every year, physical but especially digital gift cards are becoming more and more popular among consumers. Brands must be careful not to miss the boat and...
Christmas is a decisive period for many brands and retailers. It represents a peak in traffic and most importantly an increase in sales. To face the competition, some brands have decided to offer gift cards, which are often at the top of consumers’ gift lists....
