China has been a dynamic market for luxury brands these past few years. And by 2025, affluent Chinese consumers will conduct 40% of the world’s spending on luxury goods. With the explosion of upper-middle-class households, most luxury brands have developed new...
By 2025, online luxury sales will triple to reach 1/5 of total product sales, according to McKinsey & Company (2015). If an online luxury experience seems obvious nowadays, it has not always been so. And although some luxury brands took the digital territory by...
Digital products were quickly embraced by consumers. A purchasing process, simplified as much as possible, along with instant gratification and pleasure… What is there not to like? The only issue really is that these types of products also attract malicious people:...
Customer loyalty is among the biggest challenges for marketers, and more broadly, for brands. For a good reason, loyal customers are easier to approach. How can a brand manage to keep a long-term relationship with its clients? Well, it simply tries to engage with them...
Acquiring new customers is an essential – if not inescapable – step for brands, including in the luxury goods industry. Everyone has to be profitable, and that can only start by attracting customers on the brand’s different channels in order to generate sales....
