How to retain new customers after Christmas?

How to retain new customers after Christmas?

The holiday season is now over, giving brands an opportunity to analyze their results and performances. Very often, we can notice that Christmas brings in more new customers than the rest of the year. This is due to the numerous marketing campaigns and different...
How to boost gift card sales during the holiday season?

How to boost gift card sales during the holiday season?

Christmas is a decisive period for many brands and retailers. It represents a peak in traffic and most importantly an increase in sales. To face the competition, some brands have decided to offer gift cards, which are often at the top of consumers’ gift lists....