Digital gift cards: fraud techniques

Digital gift cards: fraud techniques

Digital products were quickly embraced by consumers. A purchasing process, simplified as much as possible, along with instant gratification and pleasure… What is there not to like? The only issue really is that these types of products also attract malicious people:...
Stand out thanks to your loyalty program

Stand out thanks to your loyalty program

Customer loyalty is among the biggest challenges for marketers, and more broadly, for brands. For a good reason, loyal customers are easier to approach. How can a brand manage to keep a long-term relationship with its clients? Well, it simply tries to engage with them...
How to launch a successful gift card program?

How to launch a successful gift card program?

Implementing a gift card program is one thing, but making it successful is what really matters. The first requirement for success is a good launch, in fact, it is the trickiest step. What elements should you look out for? Choosing the right solution Brands that do not...